Manor and Valora are leveraging the current crypto hype to sell Bitcoin gift cards in their stores across Switzerland, according to cointelegraph.com.
Manor — the country’s largest department store chain — is already selling Bitcoin voucher cards in 59 of its branches. Meanwhile, the retail giant Valora will begin selling BTC gift cards in its kiosks across the country starting April 1.
Dubbed “Cryptonow,” the Bitcoin vouchers are from the stables of Värdex Suisse, a cryptocurrency financial services firm. Värdex is also a subsidiary of major Swiss crypto exchange Bitcoin Suisse.
The Cryptonow voucher cards will be available in three different variants ranging from 100 to 500 francs ($107 to $535).
With merchant adoption of BTC still growing, Cryptonow owners are limited in how to spend their Bitcoin gift cards.
Presently, the options available to them would be to redeem the vouchers via an exchange service or sell the BTC amount loaded on the card using one of the 70 Bitcoin ATMs operated by Värdex.
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