Limitless Agency generated sales of EUR 445 million in 2023, for all the aproximatelly 400 online stores in its portfolio

The Romanian e-commerce market is estimated to grow by about 10% this year compared to 2023 when it reached EUR 7 billion. The agency ended last year with a turnover of EUR 4.25 million, up 30% compared to the previous year.

Limitless Agency, one of Romania’s largest digital marketing agencies, generated record sales of EUR 445 million for the online stores in its portfolio. „Thus, the company managed to cover over 6% of the total value of the local e-commerce market, estimated at EUR 7 billion in 2023, not including services, utility bill payments, digital content or plane tickets, vacations and trips, hotel reservations, tickets to shows or various events, etc. With these segments also factored in, the total value would exceed EUR 10 billion.” – according to the press release.

The agency has in its portfolio approximately 400 online stores representing several market verticals and manages yearly marketing budgets exceeding EUR 40 million. „The local e-commerce market has reached its highest level and, according to estimates, will continue to grow by approximately 10% in 2024 compared to 2023.” – the company said.

„Romanian e-commerce maintains an upward trend compared to the same period last year, supported mainly by the opening of more and more online stores and the decrease in inflation. Romanians buy more and more online, but the competition in the market is also getting stronger, so digital marketing strategies like SEO and PPC campaigns are becoming essential in the market positioning. The results we obtained in 2023 show the significant impact of the digital marketing strategies implemented by our team for the online stores in the portfolio, which represented the main engine of sales. At the same time, they directly contributed to the consolidation of the e-commerce market at the national level„, said Daniel Slăvenie, CEO and Partner of Limitless Agency.