Klarna supercharges US offering with launch of ‘Pay Now’ option and Klarna Card

24 noiembrie 2021

With ‘Pay Now,’ US consumers can pay immediately and in full wherever Klarna is available. The Klarna Card will allow US consumers to pay anywhere using Klarna’s interest-free Pay in 4 solution, both online and in stores. Over the past year alone Klarna has nearly doubled its US customer base to over 21 million customers.

Klarna, a leading global retail bank, payments and shopping service, today announced the addition of ‘Pay Now’ to its range of payment services in the US. This will enable consumers to pay immediately and in full at any online retailer where Klarna is available, with the same seamless payment experience whether they choose to pay now or later. Additionally, the company will also very soon introduce the Klarna Card to the US market, bringing Klarna’s popular interest-free Pay in 4 service to a physical card format. 

Sebastian Siemiatkowski, Klarna’s Co-founder and CEO said: “Consumers continue to reject double digit interest rates and fee-laden revolving credit, while simultaneously seeking more choice, control and flexibility in how they shop and pay both online and in store. With the introduction of ‘Pay Now’, Klarna now offers US consumers the choice to pay immediately and in full, alongside our sustainable interest-free services. By launching ‘Pay Now’ and introducing the Klarna Card in the US, we are continually developing our services to meet consumers’ changing needs.”

While Klarna is best known for its Pay in 4 service in the US, Klarna offers a wide range of payment and shopping services globally. With the addition of ‘Pay Now,’ Klarna’s US payment and shopping options will now be consistent with those offered across Klarna markets globally.

„When selecting Klarna at a retailers’ checkout, US consumers can now pay in full immediately with Pay Now, or pay over time with Klarna’s Pay in 4 and Pay in 30 solutions – all without interest. Retailers, in turn, benefit from offering consumers a seamless checkout experience and giving them more choice according to their needs,” Klarna explains.

The Klarna Card is a tangible extension of the Klarna app experience, offering US consumers the same control, convenience and flexibility when making purchases using a physical card as they do using Klarna at a retailers’ checkout or in the Klarna app. With the Klarna Card, which is already well established in Europe,  consumers can pay over time in 4 interest-free payments for any in-store or online purchase. The card will also be connected to Klarna’s loyalty program, Vibe, which rewards consumers who pay on time with exclusive deals and discounts. 

The Klarna Card connects seamlessly with the Klarna app, enabling consumers to track and securely manage their card payments. The card can also be added to Apple Pay and Google Pay.

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Cifra/Declaratia zilei

Mihai Draghici – CEO PayByFace

„Dupa ce oamenii creeaza un cont PayByFace si au adaugat cardul, selfi-ul si PIN-ul, si au avut un pic de curaj sa se duca sa incerce, daca au incercat o data plata prin recunoastere faciala nu mai folosesc altceva (n.r. ca modalitate de plata). 80% dintre ei numai asta folosesc. Le place la nebunie.” 

Afla aici rezultatele in adoptia platii prin recunoastere faciala.


In 23 septembrie 2019, BNR a anuntat infiintarea unui Fintech Innovation Hub pentru a sustine inovatia in domeniul serviciilor financiare si de plata. In acest sens, care credeti ca ar trebui sa fie urmatorul pas al bancii centrale?