Ingenico provides gateway to Europe for Alipay

Ingenico is to provide a beachhead to European merchants for Chinese powerhouse Alipay, embedding the popular mobile app into its instore payments gateway. Under the deal with Ingenico, Chinese tourists visiting Europe will be able to conveniently pay via their Alipay App at any store that uses the Ingenico merchant terminals.

Ingenico Group, the global leader in seamless payment, announced that it has partnered with Alipay, the world’s leading payment platform with 450 million active users run by Ant Financial Services Group.

„With this partnership, Alipay will be imbedded into Ingenico’s in-store payment gateway, which will allow acquirers across Europe to easily integrate and offer Alipay acceptance to their merchants. With Alipay integrated into the acquirer’s merchant portfolio, Chinese tourists visiting Europe will be able to conveniently pay via their Alipay App at any store that uses the Ingenico solution.”, according to the press release.

This partnership emphasises the growing importance of Chinese tourists for European retailers. According to figures of the Financial Times and UNWTO, nearly 10 million Chinese arrivals were registered in Europe in 2014, representing a total purchasing power of US$21 billion – a number that is increasing year over year.

The partnership will make it easy for European acquirers to implement Alipay via the Ingenico payment gateway, which processed more than 3.5 billion transactions in 2015 and is the largest in Europe. European merchants can now enhance the customer experience for Chinese tourists by offering the payment method they prefer. It will allow Chinese tourists in Europe to use the Alipay App the same way as they are used to back home in China, where Alipay has evolved from a digital wallet to a lifestyle enabler that features the convenient booking of taxis and hotels, the purchase of movie tickets and many more functions directly from the App.

Furthermore, as part of the new, extended partnership, Ingenico ePayments, the online and mobile commerce division of Ingenico Group, will now also provide full-service payment processing for Chinese merchants. Leveraging its global footprint, acquiring connections and checkout expertise, Ingenico will help Alipay optimize the processing of payments.

Ingenico ePayments has a long-standing relationship with Alipay, and already processes online cross-border Alipay transactions for international businesses such as Air France – KLM and Etihad.