Ingenico Payment services processed its first cross-channel transactions

Ingenico Payment Services has successfully managed to combine payment transactions into a single back-office interface consolidating both card present and card non present flows. As a result, „merchants will access consolidated KPIs such as on-line transaction successful rate or average basket value, through a unique web interface”, according to the company’s press release.

This achievement paves the way for new cross-channel payments solutions which will be available in Q1 2015, allowing retailers to offer consumers a seamless payment experience whatever the channel, increase in-store and online conversion rates and engage consumers whatever the point of interaction.

„We are very satisfied with these first cross-channel transactions, which demonstrate how our time-to-market advantage helps merchants’ adapt to new challenges in today’s commerce” said Pierre-Antoine Vacheron, VP Europe-SEPA, Ingenico Group. “This is a significant first step towards our comprehensive cross-channel offer which is to be launched in Q1 2015 and aims at eliminating the borders between all channels.

„Today, consumers want a fast, simple and secure purchasing experience whether they are in store, at home or on the street, whatever the device or technology. All this increases complexity for merchants eager to build a unique consumer experience with a simple and seamless purchasing experience for all distribution channels: in store, on line or mobile. Finalizing sales as soon as consumers have made their purchasing decision, whatever the point of interaction and in a way that supports their brand promise, is critical to merchants.„, says the Ingenico’s statement.