Ingenico Group, the global leader in seamless payment, enrich consumer experience at the point of sale. With the deployment of Google Pay Smart Tap, mobileconnected shoppers can now transfer their loyalty information, coupons and more as they pay with their mobile phone.
Google Pay’s Smart Tap technology enhances the checkout process and makes it seamless for consumers. All Ingenico terminals natively support NFC wallets, and by simply holding their phones to NFC POS terminals, consumers can transmit loyalty cards, gift cards and offers – with Google Pay.
„This solution will increase the use of loyalty programmes during the payment process, building on Ingenico’s expertise in securing payment data and integrating loyalty operations into regular payment transactions. It will also increase brand loyalty and ease the opt-in process for consumers by limiting the opt-in information required via tap to enrol.”, according to the press release.
‘We are pleased to enhance consumer experience at the point of sale with Google Pay Smart Tap. We are convinced of its relevance for merchants as it reduces the complexity of managing loyalty programmes. This illustrates our commitment to providing ever more value for merchants. We are excited to start integrating Google Pay Smart Tap in the UK, as a first step in an international deployment.’ Michel Léger, EVP Innovation, Ingenico Group.
‘We’re excited to work with Ingenico to enable brick and mortar merchants of all sizes to make payment smarter and more seamless for their mobile-connected customers.’ Pali Bhat, VP of Product Management at Google, Payments.
„Though Libra has met with fierce resistance from central banks and supervisory authorities and might never see the light of day, in many other cases tech firms (both start-ups and established big players) have successfully captured bits and pieces of universal banks’ traditional value chain. This trend may only intensify in the coming years. In this environment, European banks remain squeezed.”