In just one year, the platform has managed to attract more than 3 million users, and according to March 2024 data from the CNBV’s Sofipos sector statistical report, Nu Mexico holds 47% of the sector’s deposits and 43% of its customers, making the company the leading entity of its kind in the country. However, beyond the numbers, there’s the positive impact that can be measured in terms of tranquility and reduced financial stress that customers have reported.
According to a survey conducted with a thousand Nu clients, 76% found that immediate notifications of any activity on their account provide them with peace of mind. In addition, 66% revealed that Cuenta Nu’s simplicity and ease of use have significantly reduced their financial stress.
„Cuenta Nu has positioned itself at the forefront of digital finance, prioritizing customer participation in the constant development of new functionalities that meet their needs. Furthermore, it encourages savings and planning while expanding transaction possibilities to make its clients’ experience easier, faster, and more intuitive.” – according to the press release.
„Promoting education and good habits in personal finance is a priority for Nu Mexico. For this reason, the company encourages users to separate their money, fostering financial organization, and intentionally pays yields only in “Cajitas Nu” (Money Boxes). These digital boxes are within the user’s main account where they can deposit their savings while also stimulating clients to separate their money for periods of time to develop the habit of long-term saving.” – the company explained.
To streamline money management, “Multiple money boxes” were also created to allow users to separate their savings into up to 10 different saving goals.
More functionalities to eliminate financial barriers
A standout feature of Cuenta Nu is its ability to receive money from the United States „quickly, simply, and economically”, eliminating the barriers of international transactions. Nu has also joined forces with Banxico’s Dimo, a transfer system that further improves these types of operations, providing increased speed and security for its users in Mexico.
Understanding and adapting to the local context, Nu has focused on expanding its network to more than 4,400 establishments to offer varied options for depositing and withdrawing cash throughout the country, allowing users to have total control over their accounts.
Banking 4.0 – „how was the experience for you”
„So many people are coming here to Bucharest, people that I see and interact on linkedin and now I get the change to meet them in person. It was like being to the Football World Cup but this was the World Cup on linkedin in payments and open banking.”
Many more interesting quotes in the video below:
