IDEMIA helps Société Générale launch its first recycled plastic cards

Teaming up with IDEMIA, Augmented Identity world leader, Société Générale has launched its first ever recycled plastic card range.

„Société Générale chose IDEMIA thanks to its world-class innovation and leadership in environmentally-friendly payment cards. IDEMIA’s GREENPAY cards are made from recycled PVC plastic derived from production scrap, thereby minimizing natural resource consumption with no decrease to quality or security,” according to the press release.

„This latest payment card family will feature the Smurfs because of the values they epitomize like friendship and living in harmony with nature. The United Nations have chosen the Smurfs as ambassadors for their 17 Sustainable Development Goals,” the banlk explains.

„We are immensely proud of our long term partnership with Société Générale, and to have the opportunity to go with them on their CSR journey, supporting them in the launch of their first green cards made from recycled plastic. We are thrilled to pursue our longstanding alliance, focused on innovation, services and protecting the environment. With the introduction of GREENPAY, our eco-friendly offer for financial institutions, IDEMIA is determined to make an impact, significantly decreasing plastic waste and our CO2 emissions, two of the biggest challenges facing our planet today.” – Amanda Gourbault, IDEMIA Executive VP Financial Institutions

„IDEMIA’s GREENPAY card means we can deliver on our CSR pledges and involve our customers in doing so. By opting for a Planet Smurf card manufactured out of recycled PVC, our customers select a green product without giving up any ground on security or reliability.” – Philippe Marquetty, Société Générale VP Retail Banking