Entrust, a global leader in trusted identity-centric security solutions, announced a strategic collaboration with Google to accelerate innovation in identity verification (IDV) and AI-driven security.
„The integrated solution will help organizations strengthen security defenses against the rapid rise and sophistication of fraud while improving onboarding efficiency through deep reporting and actionable insights. These capabilities are particularly important in highly regulated industries such as financial services and insurance, where the consequences of identity fraud are high for organizations and the people they serve.” – according to the press release.
With a 40% year-over-year surge in injection attacks at onboarding, the threat of identity fraud is intensifying as the volume and complexity of deepfakes grows, and businesses need robust, multi-layered fraud prevention to protect their customers and operations.
„This new partnership will bring together Entrust IDV solutions with Google Cloud’s advanced infrastructure and broad security expertise, including its threat intelligence and incident-response ecosystem, enhanced by its Gemini AI models. Organizations will gain a more sophisticated view of fraud insights and identity verification performance to better understand and respond to their threat environments, through real‑time analytics and clear visibility into emerging trends.” – the company explained.
“Our partnership with Entrust reflects Google’s commitment to helping businesses innovate securely and at scale,” said David Engelbrecht, Head of Go-to-Market, Google Cloud. “By combining Entrust identity verification solutions and their deep fraud intelligence with Google Cloud’s AI and infrastructure, we’re enabling organizations to deliver frictionless, trusted experiences for their customers.”
“Partnering with Google allows us to push the boundaries of what is possible in identity-centric security solutions and help the world’s largest organizations stay ahead of increasingly sophisticated fraud while creating seamless digital experiences for their customers,” said Tony Ball, President of Payments & Identity and Incoming CEO at Entrust. “With more than 1 billion identity verifications worldwide, Entrust has unparalleled insight into identity fraud and how to combat it.”
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