Fiserv, Inc. announced a strategic collaboration with Visa to enable Visa Intelligent Commerce and deploy Trusted Agent Protocol across Fiserv’s interoperable agentic ecosystem. This will empower merchants to participate in the rapidly evolving world of Agentic Commerce, where artificial intelligence-driven agents act on behalf of consumers to discover, compare, and purchase products.
„By combining Visa’s authentication and agentic commerce capabilities with Fiserv’s extensive merchant network, the two companies are delivering the infrastructure and trust needed for merchants to thrive as commerce becomes increasingly automated.” – according to the press release.
“Fiserv and Visa are simplifying entry into the Agentic Commerce ecosystem, giving Clover and Fiserv merchants, as well as our ISV and ISO partners, the tools to capitalize on the groundbreaking experiences while fostering trust and safety,” said Sanjay Saraf, SVP and Global Chief Product Officer, Merchant Solutions at Fiserv.
“Through Visa Intelligent Commerce and our Trusted Agent Protocol, we are building trust into every layer of the agentic commerce experience,” said Rubail Birwadker, Global Head of Growth Products and Strategic Partnerships, Visa. “Partners like Fiserv are essential to scaling these secure, innovative solutions for merchants and consumers worldwide.”
Supporting Merchant Acceptance Through Trusted Agent Protocol
As part of this collaboration, Fiserv and Visa are working together to deploy Trusted Agent Protocol across Fiserv’s acceptance ecosystem to authenticate, retrieve, accept, and process agentic transactions. „The Trusted Agent Protocol establishes a secure framework that distinguishes trusted agents from malicious bots, ensures every interaction is authorized by a consumer with verified intent, and validates that payment information used at checkout remains unaltered. With the Trusted Agent Protocol available within Fiserv’s existing products and services, merchants and their customers can engage confidently in automated commerce experiences knowing that every transaction is protected by robust identity and transaction safeguards.” – the company said.
Beyond Acceptance: Enabling Intelligent Commerce
Fiserv and Visa are also looking beyond solely supporting agentic acceptance to enable the full potential of intelligent commerce. Fiserv and Visa deliver the foundational capabilities that make agent-driven experiences possible. This includes providing merchants, ISVs, and ISOs with the infrastructure, tools, and integration frameworks needed to embed AI-driven agentic experiences seamlessly into their workflows without disrupting existing operations.
Fiserv’s enabler role extends outside of payments to include secure connectivity that authenticates agents and protects transactions, scalable integration options that allow businesses to adopt agentic capabilities at their own pace, and operational intelligence that automates dispute resolution and optimizes routing in real time.
Fiserv, Inc. is also extending its partnership with Mastercard to advance agentic commerce for merchants. Fiserv will be one of the first major payment processors to leverage Mastercard’s Agent Pay Acceptance Framework at scale, raising the bar for secure, intelligent and interoperable agentic commerce and empowering merchants to confidently embrace the era of AI-driven payments.
Supporting Merchant Acceptance Through Agent Pay
As commerce becomes increasingly digital and autonomous, merchants need trusted solutions that balance innovation with security and transparency. „With this expanded partnership, Fiserv is integrating with Mastercard’s Secure Card on File solution to act as a network token requestor on behalf of merchants and partners. „This capability leverages Mastercard’s robust tokenization technology to deliver secure, seamless transactions across the ecosystem.” – according to the press release.
„Fiserv will also adopt the Mastercard Agent Pay Acceptance Framework, which establishes a secure, scalable framework for enabling AI agents to transact on behalf of customers with tokenization, strong authentication, fraud prevention, and governance. The partnership will also simplify merchant participation in the agentic commerce era by providing them with the tools and insights to maintain control of their customer relationships while unlocking new revenue streams.” – the company explained.
„Fiserv and Mastercard are working together to establish the foundation for secure, intelligent, and interoperable agentic commerce experiences,” said Sanjay Saraf, SVP and Global Chief Product Officer, Merchant Solutions at Fiserv. “Together, we are enabling merchants of all sizes to confidently participate in this new era of commerce, leveraging trusted standards and programmable payments to unlock growth.”
“Agentic commerce is transforming payments by creating smarter, more intuitive experiences for both merchants and consumers,” said Chiro Aikat, Co-President, U.S., Mastercard. „These technologies simplify transactions, reduce friction, and enable businesses to deliver faster, more personalized experiences. By working with Fiserv, we’re making it easier for merchants to embrace these innovations in ways that add trust, speed and confidence.”
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Fiserv, Inc., a Fortune 500 company, moves more than money. As a global leader in payments and financial technology, the company helps clients achieve best-in-class results through a commitment to innovation and excellence in areas including account processing and digital banking solutions; card issuer processing and network services; payments; e-commerce; merchant acquiring and processing; and Clover®, the world’s smartest point-of-sale system and business management platform. Fiserv is a member of the S&P 500® Index, one of TIME Magazine’s Most Influential Companies™ and one of Fortune® World’s Most Admired Companies™
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