Mobile Host Card Emulation (HCE) payment solution launched in Bulgaria – first in the region

22 aprilie 2016

Customers of First Investment Bank (Fibank) of Bulgaria, the largest bank with Bulgarian capital, can now make host card emulation (HCE) based payments through its mobile banking app using a digital card supplied by MasterCard. The service makes use of technology supplied by white label mobile wallet provider MeaWallet and HCE specialist SimplyTapp. This will enable bank customers to use smartphones for in-store payments.

Fibank is the first bank in the region launching a MasterCard Cloud Based Payments mobile card product and thus brings an innovation to their existing mobile bank users. The innovative mobile payment service is based on Host Card Emulation (HCE) technology certified by MasterCard.

“Fibank is glad to offer a novice product to its customers. Fibank’s mobile app customers using an NFC enabled Android handset can choose to add the digital card within the Fibank’s mobile app and perform a contactless payment in-store by tapping the NFC-enabled POS-terminal to complete the payment, simple and secure” says Svetoslav Moldovansky, Executive Director at Fibank.

“We are proud to be a part of this innovative product launch, supporting Fibank in setting a new trend in the Balkan region,” says Lars Sandtorv, CEO of MeaWallet.

“In todays’ fast growing mobile commerce environment Cloud-Based Payments are a highly demanded solution. This project again demonstrates that Fibank is among the leaders of innovative banking. We are delighted to support Fibank in this journey,” says Maris Ozolins, Director of Cards, Tieto.

This is one of the first commercial Cloud-Based Payments banking projects in Europe.The first phase supports the MasterCard payment scheme and the next phase will support the scheme from VISA Cloud Based Payments. The mobile bank users are able to use the service globally at all EMV contactless compliant POS terminals covering millions of merchants.


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Gabriela Nistor – director general adjunct BT

Tendinţele pe care le-am remarcat înainte de începerea pandemiei s-au accelerat pe perioada stării de urgenţă. Am văzut acest lucru ca o oportunitate, un tipping point pentru bancă. Post-pandemie nu avem cum sa ne întoarcem la comportamentul financiar pe care îl aveam până în februarie a.c. Relaţia românilor cu online-ul s-a schimbat. In plus, cardul fizic se va dematerializa. Vom asista la o scădere a cererii pentru cardurile fizice, respectiv la o creştere a preferinţei pentru componenta digitală a acestora.”


In 23 septembrie 2019, BNR a anuntat infiintarea unui Fintech Innovation Hub pentru a sustine inovatia in domeniul serviciilor financiare si de plata. In acest sens, care credeti ca ar trebui sa fie urmatorul pas al bancii centrale in 2020?