FIFA announces Bank of America as official bank sponsor of FIFA World Cup 26, FIFA’s first-ever global sponsor in the banking category
FIFA World Cup 26™ to take place across 16 Host Cities, in Canada, Mexico and the USA
FIFA announced Bank of America as its Official Bank Sponsor of FIFA World Cup 26™. „Through this new partnership, which runs until 2026, FIFA and Bank of America will work together to support the growth of the global game and the tournament’s impact on football fans of all ages, abilities and backgrounds.” – according to the press release.
Celebrating the agreement, FIFA President, Gianni Infantino, said: “We are extremely excited to welcome Bank of America as a global sponsor of this groundbreaking FIFA World Cup. Bank of America’s commitment to community engagement both domestically and globally aligns with our goals for the tournament and beyond, while its support of FIFA on an international basis is a major milestone for our organisation as we continue to serve our game for the benefit of the entire world.”
As FIFA’s first-ever global sponsor in the banking category, Bank of America will leverage this opportunity to connect with communities. Bank of America’s approach to responsible growth through community outreach, youth programming, and financial education initiatives aligns with FIFA’s commitment to developing football while positively impacting people across the globe.
Bank of America Chair and CEO, Brian Moynihan, commented: “Football connects the world like no other sport. FIFA World Cup 26 is a tremendous opportunity to celebrate the pursuit of excellence and how we deliver for our clients, teammates and the communities we serve across the U.S. and around the world.”
The FIFA World Cup 26 will be the biggest and most innovative edition in the tournament’s history. Featuring 104 matches and with 48 national teams from around the world competing across 16 Host Cities in Canada, Mexico and the USA, the competition will provide a platform for brands to engage on a truly global level, as players and fans alike take centre stage.
Anders Olofsson – former Head of Payments Finastra
Banking 4.0 – „how was the experience for you”
„So many people are coming here to Bucharest, people that I see and interact on linkedin and now I get the change to meet them in person. It was like being to the Football World Cup but this was the World Cup on linkedin in payments and open banking.”
Many more interesting quotes in the video below:
