Facebook’s digital wallet provider rebrands as Novi in preparation for digital currency roll out

27 mai 2020

Facebook’s digital wallet provider Calibra has been given a make-over, changing its name to Novi and confirming in-app integration with Messenger and WhatsApp.

Facebook is introducing Novi — the new name and brand for the digital wallet that will help people send and hold Libra digital currencies.

„While we’ve changed our name from Calibra, we haven’t changed our long-term commitment to helping people around the world access affordable financial services. Whether you’re sending money home to support the family members who supported you, or you’re receiving money from your friends no matter where they are, the Novi wallet will make money work better for everyone.”, according to a press release.

Novi was inspired by the Latin words “novus” for “new” and “via” for “way.” It’s a new way to send money, and Novi’s new visual identity and design represent „the fluid movement of digital currencies”.

With Novi, sending money will be as easy as sending a message, is the Facebook’s promise. „You’ll be able to use Novi as a stand-alone app, as well as in Messenger and WhatsApp. There will be no hidden charges to add, send, receive or withdraw money and your transfers will arrive instantly.”, the company said.

All Novi customers will be verified using government-issued ID, and fraud protections will be built in throughout the app. And, whenever you need it, you’ll have 24/7 access to our chat-based support and customer care team.

There is no detail about the launch date, but David Marcus, Head of Novi says: „Our hope is to introduce an early version of Novi when the Libra network is available.”

„We’ll roll it out in an initial set of countries, with features that will make cross-border money transfers instant, secure, and with no hidden fees. If you’d like to be one of the first to know when Novi becomes available in your country, sign up for updates at Novi.com.”

The first product Novi Financial will introduce is the Novi digital wallet designed for Libra, a new payment system which is built on innovative blockchain technology. Novi Financial is a subsidiary of Facebook that operates independently from Facebook, and is headquartered in Menlo Park, California.

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Gabriela Nistor – director general adjunct BT

Tendinţele pe care le-am remarcat înainte de începerea pandemiei s-au accelerat pe perioada stării de urgenţă. Am văzut acest lucru ca o oportunitate, un tipping point pentru bancă. Post-pandemie nu avem cum sa ne întoarcem la comportamentul financiar pe care îl aveam până în februarie a.c. Relaţia românilor cu online-ul s-a schimbat. In plus, cardul fizic se va dematerializa. Vom asista la o scădere a cererii pentru cardurile fizice, respectiv la o creştere a preferinţei pentru componenta digitală a acestora.”

Sondaj

In 23 septembrie 2019, BNR a anuntat infiintarea unui Fintech Innovation Hub pentru a sustine inovatia in domeniul serviciilor financiare si de plata. In acest sens, care credeti ca ar trebui sa fie urmatorul pas al bancii centrale in 2020?