Facebook has officially announced its intention to take its payments act on the road, with plans unveiled this week to make Facebook Pay available outside its own website for the first time. The expansion will start next month with Shopify merchants, but Facebook has already made its intentions known to take its payments app to the wider world.
Facebook Pay is extending its reach outside of the social media behemoth’s own platform, enabling online merchants to add the service as a payment option directly on their own sites, according to Finextra.
Facebook Pay was launched in late 2019, consolidating payments service that works across the social media giant’s main app, Messenger, Instagram and WhatsApp.
Now, it is breaking outside of the Facebook ecosystem, joining the likes of PayPal, Google and Apple in the fight to be chosen as the payments option at checkout.
“Starting this August, businesses in the U.S. who use participating platforms will have the ability to enable Facebook Pay as a payment option directly on their websites, giving their customers the ability to speed through checkout without having to re-enter their payment information,” the company said, noting its intentions to expand the service to more platforms and payment service providers over time.
„Dupa ce oamenii creeaza un cont PayByFace si au adaugat cardul, selfi-ul si PIN-ul, si au avut un pic de curaj sa se duca sa incerce, daca au incercat o data plata prin recunoastere faciala nu mai folosesc altceva (n.r. ca modalitate de plata). 80% dintre ei numai asta folosesc. Le place la nebunie.”
Afla aici rezultatele in adoptia platii prin recunoastere faciala.