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European premiere for „Smart Checkout – Tap, Pay & Enjoy” at Munich Airport. The labels can be turned into an additional point of sale.

10 februarie 2020

Munich Airport is the first airport in Europe to offer a new mobile, cashless payment system in a retail location. Consumers can pay for items with their own smartphone directly at the shelf using an electronic price tag, without having to wait in line at the checkout.

„Instead of paying via an app, the customer pays via a mobile website, meaning that, unlike similar solutions in the European market, users do not need to download an app beforehand.”, according to the press release.

To shop and add items to the shopping cart, customers simply hold their smartphone in front of an SES-imagotag digital price tag. The product is registered either via Near Field Communication (NFC) or by QR code scan.

„After a few seconds, the smartphone automatically opens the mobile web app by wirecube, where the customer can easily complete the purchase. To do so, the customer can either scan their credit card via their smartphone’s camera function or enter their credit card data manually. Alipay is also available as an alternative payment option.”, the company added.

The solution was developed by Wirecard in cooperation with SES-imagotag and wirecube.

Munich Airport’s roughly 48 million annual passengers can now use the new mobile payment solution for a select range of products in the “MyCorner” store in the Terminal 2 passenger area.

The innovative solution is being piloted in a high-traffic area frequented by a mostly international audience. Following the pilot phase, the solution will be extended to other eurotrade units, including 12 duty-free shops and 14 other shops selling press items, travel goods and souvenirs.

The application is based on three solutions:

  1. The VUSION Electronic Shelf Labels (ESL) by SES-imagotag, the world’s leading provider of digital IoT solutions for stationary retail
  2. The payment technology of Wirecard, the global innovation leader for digital financial technology
  3. The Scan&Pay solution shopreme by wirecube, a software company specializing in retail digitization

Where SES-imagotag labels are present, retailers can install the new solution easily and cost-effectively. The labels can be turned into an additional point of sale, which is more economical to install and maintain than conventional POS systems. In addition, the VUSION IoT solution developed by SES-imagotag enables retailers to almost completely automate low value-added processes, increase efficiency and improve in-store customer connectivity.

„Costs to retailers for setting up the new payment system are quite limited if the electronic shelf labels from SES-imagotag are used. By expanding the functionality of the labels to include a payment system, they become an additional point of sale that is far more cost-effective than conventional cash systems, both in terms of initial investment and ongoing expenses.” the Munich Airport said in a press release.

In the future, not only travelers and retailers in Munich Airport will benefit from the new solution, but also customers and retailers worldwide.

Supporting quotes:

Sven Zahn, Managing Director of eurotrade Handels-GmbH: “The new solution gives our customers, for the first time, the possibility to self-checkout, which offers significant added value when traveling: The customer avoids waiting times at the checkout. At the same time, as a subsidiary of Munich Airport, we expect sales growth, especially for fast-moving goods purchased on the go. With ‘Smart Checkout – Tap, Pay, Enjoy’ we are setting new standards in mobile payment together with Wirecard, wirecube and SES-imagotag.”

Philipp Ahrens, Vice President Center Management at Munich Airport: “With our new solution, Munich Airport is actively shaping digitization in the retail sector and once again proving that we offer not only a highly frequented and international retail location, but also one that is increasingly innovative. By simplifying and accelerating the checkout process, we are enabling our roughly 48 million annual passengers to enjoy an even better shopping experience and meet their ever-growing demands.”

Alexander Hahn, Vice President Sales Retail at Wirecard: “We are pleased that travelers from all over the world can now benefit from this new technology at Munich Airport. Instead of long waiting times at the checkout, they can now expect a fast, seamless and digital shopping experience in our pilot store and soon in other airport shops as well.”

Michael Unmüssig, Senior Executive Vice President Group Marketing at SES-imagotag: “With digitalization and state-of-the-art IoT technology, Munich Airport is setting new standards in its shopping area. Long queues at the checkout are now a thing of the past for travelers at the airport. The new ‘MyCorner’ business fulfils the digital wish of many travelers. We are very proud to be part of that solution.”

Florian Burgstaller, Managing Director of wirecube: “We are proud to see our Scan&Pay solution, shopreme, in operation at Munich Airport. The airport was an excellent choice for our shopreme web solution, which offers a state-of-the-art shopping experience without the need of an app.”

Professor Dr. Gerrit Heinemann, Head of the eWeb Research Center and retail expert at the Niederrhein University of Applied Sciences: “Especially in stationary self-service retail, which is now the largest in the retail sector, a key component has been missing in Germany – self-checkout. This not only enables customers to shop faster, but also gives retailers a significant boost in efficiency, which in light of today’s online competition ensures their competitiveness and thus their existence.”Back

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Anders Olofsson – former Head of Payments Finastra

Banking 4.0 – „how was the experience for you”

So many people are coming here to Bucharest, people that I see and interact on linkedin and now I get the change to meet them in person. It was like being to the Football World Cup but this was the World Cup on linkedin in payments and open banking.”

Many more interesting quotes in the video below:


In 23 septembrie 2019, BNR a anuntat infiintarea unui Fintech Innovation Hub pentru a sustine inovatia in domeniul serviciilor financiare si de plata. In acest sens, care credeti ca ar trebui sa fie urmatorul pas al bancii centrale?