Klarna, the AI-powered global payments network and shopping assistant, announced strong growth across Europe, with GMV up 14% YoY in Q2 – outpacing e-commerce, which grew by just 1% in the same period*. Since 2020, Klarna has launched in 11 European markets, most recently Romania and Czech Republic. Klarna has amassed 100 million European consumers and has partnered with over 470,000 merchants, with recent new multi-market deals including TIER, MandMDirect and Deichmann.
As smaller BNPL providers leave the market due to challenging economic conditions, Klarna remains committed to investing, continuing to grow and foster relationships with new customers. A recent Klarna survey** revealed 74% of European customers use Klarna at least once a month, with trust coming out as the top reason for why they choose to shop with Klarna, followed by ease of payment.
“It’s fantastic to see this sustained, phenomenal growth across Europe, with GMV up 14% in the region. While other, smaller players dial back their commitment or leave the region altogether, we’re doubling down, further strengthening our position in Europe, as well as the US.” said Sebastian Siemiatkowski – CEO, Klarna.
**Survey conducted among 10,000 Klarna consumers between the age of 18 and 77 in Europe in July 2023
Banking 4.0 – „how was the experience for you”
„So many people are coming here to Bucharest, people that I see and interact on linkedin and now I get the change to meet them in person. It was like being to the Football World Cup but this was the World Cup on linkedin in payments and open banking.”
Many more interesting quotes in the video below: