EuPlătesc.ro, one of Romania’s leading payment processors, has added Visa’s Click to Pay solution to its portfolio, offering retailers a modern, secure, and efficient online payment method. According to Visa estimates, this solution has the potential to increase online revenue for European retailers by up to 30%.
Through this integration, EuPlătesc strengthens its mission to support the accelerated digitalization of Romania’s e-commerce sector and to provide its partners with technologies that simplify the buying process, reduce cart abandonment, and increase conversion rates.
As online shopping becomes a vital part of everyday life for Romanians, there is a growing need to provide innovative digital solutions that address the evolving needs of both consumers and businesses.
Visa Click to Pay delivers a simpler and more secure online payment experience, bringing the convenience of contactless payments into the digital space. With this solution, customers of participating banks can now pay online without manually entering their card details each time. Click to Pay is an industry-standard that enables businesses — small and large — to offer their customers a seamless online shopping experience.
“Online payments need to be just as fast and secure as contactless payments in physical stores, and Visa Click to Pay helps make that transition by streamlining the checkout process and reducing the number of steps needed to complete a purchase. This solution brings the efficiency of in-store transactions into the digital environment. It also integrates advanced security features to offer a more reliable and fluid shopping experience. We’re proud to offer Visa Click to Pay because consumers and businesses alike increasingly need simpler, more intuitive solutions to help them manage payments more effectively. The solution is already live and operational, having undergone rigorous testing, fine-tuning, and deployment in production environments. Using the Click to Pay option at checkout improves authorization rates by 10% compared to manual card entry1”, said Ștefan Suceveanu, CEO of EuPlătesc.ro.
“Consumers today expect a highly personalized, intuitive, and simple payment experience — whether they’re buying a coffee, shopping online, or applying for a loan. Visa Click to Pay is designed to meet these expectations by eliminating the need to manually enter card details, thereby improving both security and user experience during online transactions. With tokenization, Visa Click to Pay enables safer and smoother payments and is already available in many countries around the world. The solution also brings benefits to merchants. According to data from Visa’s European network, Click to Pay can drive a 4.5% increase in merchant sales2 — equating to a potential €51 billion annual boost in e-commerce sales for SMEs across the UK and EU3”, added Elena Ungureanu, Country Manager Visa Romania.
Visa Click to Pay enhances security through features such as tokenization — a technology that replaces sensitive personal data with a unique code that protects payment details — offering a faster, easier, and more trustworthy online payment experience on any internet-connected device. Tokenization remains one of the most effective methods for preventing online fraud. Visa data shows that it can increase authorization rates by over 4% and reduce fraud by 30%.
In the future, new Visa cards will feature the Click to Pay icon to help consumers easily identify cards enabled for Click to Pay and use them for online purchases with just a few clicks.
The solution is already available to EuPlătesc.ro’s partner merchants and works seamlessly across all internet-connected devices, without requiring additional installation or complex integration.
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1. Visa Europe Click to Pay Net Cards unexpired in Europe, consumer activations Dashboard
2 VisaNet Data + GBI Monthly Authorization Report, May 2022
3 Morning Consult’s economic analysis and forecast for Visa in May and June 2024. For the full methodology, please click here.
4 Visa Risk Datamart, Global, FY23 Q1-Q4 Token Fraud Rate vs. PAN Fraud Rate by PV. Individual merchant results may vary.
5 Visa Risk Datamart, Global, FY23 Q1-Q4 Token Fraud Rate vs. PAN Fraud Rate by PV. Individual merchant results may vary.
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