[stock-market-ticker symbols="FB;BABA;AMZN;AXP;AAPL;DBD;EEFT;GTO.AS;ING.PA;MA;MGI;NPSNY;NCR;PYPL;005930.KS;SQ;HO.PA;V;WDI.DE;WU;WP" width="100%" palette="financial-light"]

Embedded finance market anticipated to surpass $228bn by 2028 – B2B market to propel growth

2 aprilie 2024

A new study from Juniper Research, has found that by 2028, embedded finance revenue will increase 148%; from $92 billion in 2024 to $228 billion in 2028. This growth is driven by increasing market maturity and consumer confidence; supported by greater acceptance and applications, particularly within B2B contexts. 

Technological Developments Are Unlocking Potential for Businesses

The research found that new advances within embedded finance are driving growth within specific use cases. For example, multi-rail payments are becoming more prevalent, with embedded finance players like Balance and Marqeta aggregating numerous Open Banking APIs to enable more seamless and cheaper payments across scenarios such as bulk disbursements or cross-border payments.

Research author Matt Purnell remarked: “B2B embedded financial services have strong potential. Comprehensive product suites are being deployed due to the utilisation of newly developed technologies. This encourages businesses to adopt embedded finance offerings; for example, expansive cross-border capabilities utilising consolidated APIs or cloud accounting solutions using artificial intelligence.”

Embedded Insurance on the Rise

The report also identified embedded insurance as a segment experiencing a surge in adoption globally; growing 125% from 2024-2028. Offerings are increasingly available for many eCommerce platforms, with the convenience provided incentivising consumers to take out policies mid-checkout. 

Asian Pacific governments, including Singapore and Malaysia, have been promoting the uptake of digital insurance for consumer and commercial use. The conveniences provided through embedded offerings will garner the segment significant growth across the region. However, embedded insurance is still an uncommon offering from many leading vendors, despite the significant growth potential.  


Find out more about the latest research: Global Embedded Finance Market 2024-2028, or download a free sample.

Adauga comentariu

Cifra/Declaratia zilei

Anders Olofsson – former Head of Payments Finastra

Banking 4.0 – „how was the experience for you”

So many people are coming here to Bucharest, people that I see and interact on linkedin and now I get the change to meet them in person. It was like being to the Football World Cup but this was the World Cup on linkedin in payments and open banking.”

Many more interesting quotes in the video below:


In 23 septembrie 2019, BNR a anuntat infiintarea unui Fintech Innovation Hub pentru a sustine inovatia in domeniul serviciilor financiare si de plata. In acest sens, care credeti ca ar trebui sa fie urmatorul pas al bancii centrale?