Digital commerce spend to exceed $11.6 trillion in 2021. Mobile commerce will account for 73% of all digital commerce transactions by value in 2021 – rising to 79% by 2025.

4 mai 2021

A new study from Juniper Research has found that digital commerce spending will rise to over $11.6 trillion by the end of 2021, from $10.5 trillion last year; a growth of 11.5% in a single year.

This spend encompasses money transfer, digital goods purchases, physical goods purchases, digital ticketing purchases, banking bill payments, NFC mobile retail payments and QR code retail payments.

The research found that the success of digital solutions during the pandemic means that consumer behaviour will become increasingly digitally led, rather than reverting to pre-pandemic norms.
 
The research identified that reactive digital commerce strategies built in the pandemic by merchants need to turn into proactive, long-term strategies that offer the best user experience, as competition in the digital commerce ecosystem intensifies.
 
For more insights, download the free whitepaper: Digital Commerce & Opportunities for Post Pandemic Growth

Mobile Leading Digital Commerce Spend

The new research, Digital Commerce: Key Trends, Sectors and Market Forecasts 2021-2025, found that mobile commerce will account for 73% of all digital commerce transactions by value in 2021; rising to 79% by 2025. Mobile has emerged as the most important way to access services, and although online will remain relevant for higher-value transactions, user experiences must be mobile first.

Research author Nick Maynard explains: ‘Mobile apps are the dominant force in digital commerce, with user experience becoming critical, as products become heavily commoditised. Merchants must leverage AI-based analytics to ensure a truly personalised mobile commerce experience, or they will lose out to more digitally adept merchants.’

Remote Physical Goods Purchases are Largest Segment, but Contactless is Growing Rapidly

The research also found that remote physical goods purchases will account for the single largest transaction value of any segment in 2021 at 22% of the total, followed by money transfer and QR code payments. The research identified however that contactless mobile payments will have the highest rate of growth; increasing over 242% in value between 2021 and 2025, as OEM Pay services add spending insights and other value-added services to consolidate gains made during the pandemic.

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Mihai Draghici – CEO PayByFace

„Dupa ce oamenii creeaza un cont PayByFace si au adaugat cardul, selfi-ul si PIN-ul, si au avut un pic de curaj sa se duca sa incerce, daca au incercat o data plata prin recunoastere faciala nu mai folosesc altceva (n.r. ca modalitate de plata). 80% dintre ei numai asta folosesc. Le place la nebunie.” 

Afla aici rezultatele in adoptia platii prin recunoastere faciala.

Sondaj

In 23 septembrie 2019, BNR a anuntat infiintarea unui Fintech Innovation Hub pentru a sustine inovatia in domeniul serviciilor financiare si de plata. In acest sens, care credeti ca ar trebui sa fie urmatorul pas al bancii centrale?