Customers at supermarket giant Auchan Retail France stores will soon be able to pay for purchases on their mobile phone using NFC or QR codes through the Fivory mobile wallet. The retailer has teamed up with payment solutions provider Oney and MasterCard to support the service which was piloted by French bank Credit Mutuel-CIC in April 2014.
“Fivory’s roll out will be effective in Auchan Retail France’s stores as of the beginning of 2017 and will be implemented through its various distribution channels (hypermarkets, drives, auchan.fr),” Fivory says.
“This solution will particularly enable customers to pay for their purchases using their mobile phone in a simple, convenient and secured way; have access to all the functionalities of their loyalty program and benefit from discounts immediately when they pay with their mobile phone; benefit from financial services and payment facilities offered to Oney cardholders.”
“These services will be accessible through Fivory and MyAuchan applications,” the company adds. “The latter also offers additional features as shopping lists, product information, store news, connection with a salesman etc. The complementarity of the two applications will provide Auchan Retail France’s clients a more rewarding and completely digital purchasing journey.”
“We want to take advantage of the evolution of technologies and habits to simplify and improve customers’ experience at home, on the move, online or in stores,” says Philippe Courbois, innovation director at Auchan Retail France.
“This new strategic partnership with Fivory will allow us to make the purchasing journey even more intuitive through our different channels and will contribute to the development of mobile payment in France.”
This solution will particularly enable customers to pay for their purchases using their mobile phone and access their purchase history and dematerialized receipts. Customers can have access to all the functionalities of their loyalty program and benefit from discounts when they pay with their mobile phone. Moreover, they can benefit from financial services and payment facilities offered to Oney cardholders.
Fivory is a mobile payment application combined with a social media shopping network where consumers and merchants are regrouped and can interact within a chosen relation. Fivory developed a technology using “Mobile Wallet” making merchant-consumer relations the major value proposition to accompany consumer-habit changes. Therefore, by using one application, consumers can both pay for purchases with their favourite merchants as well as keep updated with any news, special offers and electronic fidelity programs.
„Tendinţele pe care le-am remarcat înainte de începerea pandemiei s-au accelerat pe perioada stării de urgenţă. Am văzut acest lucru ca o oportunitate, un tipping point pentru bancă. Post-pandemie nu avem cum sa ne întoarcem la comportamentul financiar pe care îl aveam până în februarie a.c. Relaţia românilor cu online-ul s-a schimbat. In plus, cardul fizic se va dematerializa. Vom asista la o scădere a cererii pentru cardurile fizice, respectiv la o creştere a preferinţei pentru componenta digitală a acestora.”