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Coronavirus concerns may boost ecommerce, study shows

19 martie 2020

A survey from British international Internet-based market research and data analytics firm, YouGov suggests that COVID–19 concerns may boost e-commerce as consumers avoid going to stores.

The newest strain of the coronavirus has impacted several nations across the world. Unsurprisingly, the pandemic has significantly affected consumers’ shopping habits. But how?

To answer this question, YouGov, conducted a survey. Here’s the major takeaway.

COVID-19 Concerns: Fewer People are Going to Shopping Centers and Malls

A recent study suggests that COVID-19 concerns may boost e-commerce as consumers avoid going to stores.
Image Credit: eMarketer.com

The YouGov survey suggests that people are generally avoiding crowded public places. Roughly 85 percent of internet users in China said they’ve avoided crowded places in the last two weeks. Meanwhile, about 27 percent in the U.S. and 14 percent in the U.K. said the same.

What’s more, eight in 10 participants ages 60 and older said they were likely to avoid shopping malls and centers. That’s not surprising given that COVID-19 has hit older people the hardest, but it may have an unintended consequence on their shopping habits.

However, the outbreak also has an unintended consequence on consumers’ shopping habits.

eMarketer analyst, Mark Dolliver explained:

“Since older individuals are the ones for whom the virus has been most fatal, they may be especially likely to alter their behavior,” said eMarketer analyst Mark Dolliver. “This could mean more adoption of ecommerce, an area where they’ve been laggards. People whose attitude has been ‘I’d rather die than buy online’ may rethink this if they feel going to crowded, germy stores truly could kill them.”

“This could mean more adoption of e-commerce, an area where they’ve been laggards. People whose attitude has been ‘I’d rather die than buy online’ may rethink this if they feel going to crowded, germy stores truly could kill them.”

“The combination of supply shocks and demand shocks due to the novel coronavirus means the situation is more complex and faster-moving than ever before,” says eMarketer analyst Nicole Perrin. “Advertisers need to be on top of their supply chains as well as the latest news driving consumer behaviors.”

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Anders Olofsson – former Head of Payments Finastra

Banking 4.0 – „how was the experience for you”

So many people are coming here to Bucharest, people that I see and interact on linkedin and now I get the change to meet them in person. It was like being to the Football World Cup but this was the World Cup on linkedin in payments and open banking.”

Many more interesting quotes in the video below:

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In 23 septembrie 2019, BNR a anuntat infiintarea unui Fintech Innovation Hub pentru a sustine inovatia in domeniul serviciilor financiare si de plata. In acest sens, care credeti ca ar trebui sa fie urmatorul pas al bancii centrale?