Chatbots to facilitate $142 billion of retail spend by 2024, driven by omnichannel strategies. Growth of 400% over the next four years.

11 martie 2020

A new report from Juniper Research found that consumer retail spend over chatbots will reach $142 billion by 2024; rising from $2.8 billion in 2019. This represents average annual growth of 400% over the next four years.

The research identified the retail sector as a key beneficiary of advances in NLU (Natural Language Understanding) technologies. It forecast that NLU would be essential in providing a seamless retail experience for users and to establish chatbots as a reliable retail channel as it enables chatbots to efficiently process human inputs and produce more accurate automated responses to users.

For more insights, download our free whitepaper, Why Chatbots are Essential to Retail.

Chatbots Must Form Part of Future Omnichannel Retail Strategies

The new research, Chatbots: Vendor Opportunities & Market Forecasts 2020-2024, forecasts that advances in NLU capabilities will drive the effectiveness of chatbots. It anticipates that over 50% of retail chatbot interactions will be completed successfully by 2024, without the need for human intervention. As a result, the research urges retailers to implement chatbots as part of a wider omnichannel retail strategy in order to maximise their presence on a number of key retail channels.

Additionally, the research found that 80% of global consumer spend over chatbots will be attributable to discrete chatbots by 2024. These are embedded directly into a retailer’s mobile app, rather than accessed via a browser or messaging application. The research anticipates that control over development and the ability to retain company branding will drive discrete chatbots to become the most popular chatbot medium in retail.

Far East & China Dominates Spend over Chatbots

The report also forecast 70% of the global number of chatbots accessed by 2024 would be attributable to Far East & China. Furthermore, over $80 billion will be spent via chatbots in China in 2024; accounting for over 55% of global chatbot spend in that year. However, the research highlighted that this will still only be around 4% of total mobile and online spend on digital and physical goods in the region.

Adauga comentariu

Noutăți
Cifra/Declaratia zilei

Adrian Vasilescu – consilier de strategie al guvernatorului BNR

„O singură provizie am făcut, de card, pentru că nu mai umblu cu banii în buzunar. Banii sunt cei mai periculoși când este vorba de răspândirea unei molimi. Am renunțat la cash. În rest, este o prostie să faci provizii. Dacă vine o molimă și nici nu știi când va ajunge, dacă ar fi să se întindă, pe cât timp să poți să faci provizii? Faci provizii pe trei săptămâni, pe patru săptămâni și mai departe?”, a spus consultantul.

Sondaj

In 23 septembrie 2019, BNR a anuntat infiintarea unui Fintech Innovation Hub pentru a sustine inovatia in domeniul serviciilor financiare si de plata. In acest sens, care credeti ca ar trebui sa fie urmatorul pas al bancii centrale in 2020?
NoCash