French retailer Carrefour SA has seen sales boosted by the use of blockchain ledger technology to track meat, milk and fruit from farms to stores and will extend it to more products to increase shopper trust, an executive told Reuters.
Blockchain’s digital tracking technology allows customers to see detailed information on products like when it was harvested or packed – reassuring them on the quality of items they buy and allowing them to avoid products with genetically modified organisms, antibiotics or pesticides if they want.
Carrefour has launched blockchain information for 20 items including chicken, eggs, raw milk, oranges, pork and cheese, and will add 100 more this year with a focus on areas where consumers want reassurance, like baby and organic products.
“You are building a halo effect – ‘If I can trust Carrefour with this chicken, I can also trust Carrefour for their apples or cheese,’” Emmanuel Delerm, Carrefour’s blockchain project manager, told Reuters at a conference.
Carrefour is among several leading companies tapping into the growing use of blockchain to track where products come from, as consumers increasingly look to ensure that products meet standards on ethics and general safety.
Carrefour has worked on the blockchain system together with IBM, which is collaborating with a number of retailers, logistics firms and growers on systems to track and secure their global supply chains.
Banking 4.0 – „how was the experience for you”
„So many people are coming here to Bucharest, people that I see and interact on linkedin and now I get the change to meet them in person. It was like being to the Football World Cup but this was the World Cup on linkedin in payments and open banking.”
Many more interesting quotes in the video below:
