The SVisual service, which is aimed at the hearing impaired and is completely free of charge, breaks down communication barriers, improves transparency, avoids possible misunderstandings if people are talking too quickly, and ultimately offers this segment valuable investment and financing proposals.
The initiative has been launched as a pilot at 120 CaixaBank branches across all of Spain’s autonomous regions, and is expected to be available across the entire CaixaBank branch network during the first quarter of 2025
Customers wishing to use this service can request it by emailing their account manager, or arrange it via the CaixaBankNow app
„CaixaBank is the first bank to launch a new in-branch service for the hearing impaired. The initiative, known as SVisual, allows the bank’s customers to receive information on financial services through a system of simultaneous video interpreting in sign language delivered by a qualified interpreter.” – according to the press release.
The service ensures that branch appointments with hearing-impaired people run smoothly, thus improving transparency, fostering the autonomy of this group and avoiding possible misunderstandings. SVisual can also be used to offer more complex investment and/or financing value propositions to the hearing impaired in a clear and concise manner.
SVisual, which is a further show of CaixaBank’s unwavering commitment to accessibility and financial inclusion, is a free service. Those interested can request an appointment by sending an email to their branch manager, or can arrange it using the CaixaBankNow app.
The initiative has been launched through a pilot programme at a total of 120 CaixaBank branches across all of Spain’s autonomous regions and is expected to be available across the bank’s entire branch network in the first quarter of 2025.
SVisual is a solution developed by ‘Fundación CNSE para la supresión de las barreras de comunicación’, a state-owned non-profit organisation that endeavours to improve the quality of life of people with hearing disabilities. This project is supported by the Deaf People’s Association’s network.
CaixaBank social banking
Through this service, CaixaBank is taking a further step forward in its commitment to financial inclusion in-branch. The bank also promotes ATM accessibility, with more machines now featuring high contrast screens, informative videos in sign language, voice-guided options for the visually impaired, easy to navigate menus, as well as more features.
All CaixaBank branches have been offering cards with Braille reading and writing since 2022 – the first of its kind to be marketed in Spain –, thus offering visually impaired users an accessible payment experience.
CaixaBank’s Social Banking also looks to improve financial accessibility through accessible POS terminals, inclusive finance, insertion accounts and accounts for social entities with the aim of offering services and products tailored to the real needs of each segment and to support the work of social entities.
Banking 4.0 – „how was the experience for you”
„So many people are coming here to Bucharest, people that I see and interact on linkedin and now I get the change to meet them in person. It was like being to the Football World Cup but this was the World Cup on linkedin in payments and open banking.”
Many more interesting quotes in the video below:
