Available across 30 European Countries; True Name enables cardholders to leverage their preferred name on their bunq credit and debit cards.
Mastercard announced the expansion of its True Name™ card feature across Europe. The feature enables cardholders to leverage their chosen name on their card offerings, removing a pain point for many in the LGBTQIA+ community. Mastercard unveiled the need for true names on a card in the U.S. at WorldPride in 2019. After a successful launch and rollout with major banks across the U.S., challenger bank bunq will be the first issuer to make True Name™ available across Europe in 30 countries*.
„For the transgender and non-binary community, the name on their card can serve as a source of sensitivity and embarrassment, not reflecting who they truly are,” according to the press release.
„In addition, pursuing a legal name change can be a long and arduous legal process. True Name™ from Mastercard has been designed to change that, enabling people to display their preferred name on their card,” Mastercard says.
Effective immediately, eligible existing bunq credit and debit cardholders will be able to request a new card, which displays their chosen name.
Accessibility and enablement are vitally important to the LGBTQIA+ community. Nearly one-third (32%) of individuals who have shown IDs with a name or gender that did not match their presentation reported negative experiences, such as being harassed, denied services, and/or attacked**.
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*The True Name™ card feature will be available for eligible new and existing bunq cardholders in 30 markets: the Netherlands, France, Germany, Austria, Italy, Spain, Belgium, Ireland, Bulgaria, Croatia, Republic of Cyprus, Czech Republic, Denmark, Estonia, Finland, Greece, Hungary, Latvia, Lithuania, Luxembourg, Malta, Poland, Portugal, Romania, Slovakia, Slovenia, Sweden, Norway and Iceland. In the UK, the True Name™ card feature is available for existing bunq card holders.
** Source: James, S. E., Herman, J. L., Rankin, S., Keisling, M., Mottet, L., & Anafi, M. (2016). The Report of the 2015 U.S. Transgender Survey. Washington, DC: National Center for Transgender Equality.
Banking 4.0 – „how was the experience for you”
„So many people are coming here to Bucharest, people that I see and interact on linkedin and now I get the change to meet them in person. It was like being to the Football World Cup but this was the World Cup on linkedin in payments and open banking.”
Many more interesting quotes in the video below:
