Bulgarian eCommerce-as-a-service platform CloudCart launches in Romania. The company has more than 1,500 customers in seven regional markets with cumulative sales of up to EUR 300 million in 2022.

7 iunie 2023

The company currently operates in seven regional markets and its targets include 100% growth in at least three key markets – Bulgaria, Romania and Greece. In Romania, the company is already working with approx. 10 active stores and intends to strengthen its presence through strategic partnerships with banks and other relevant companies. In the medium term, CloudCart aims to expand into Serbia, Bosnia Herzegovina and Croatia.

CloudCart aims to provide online retailers with a complete business development solution through an eCommerce-as-a-service approach. „The solution is delivered on a SaaS (Software as a Service) model, but the technology offered and the eStore platform are just the first step. In addition to standard eCommerce solutions, CloudCart offers email marketing campaigns, integration with social platforms, newsletter subscriptions and advanced analytics on user behaviour and store performance.” – according to the press release.

At the same time, the company offers cross-border business opportunities to customers who want to launch and grow their businesses in countries other than their own.

The platform currently includes more than 1500 companies, the main industries being technology, fashion and beauty. In 2022 alone, merchants operating through the CloudCart platform recorded cumulative sales of up to EUR 300 million. The five most requested service categories are UX/UI customization, landing page creation, initial store setup, migration services and a variety of marketing services offered through the partner network.

We are delighted to now be present in Romania, a market with huge potential in e-commerce. With CloudCart we offer a unique business model, an eCommerce-as-a-service solution perfectly adapted to the needs of local online shops and we are ready to actively engage in their growth. Our development plans include, among others, expanding partnerships and also the local and regional network of agencies, freelancers and various industry-relevant companies to provide our customers with more value in their growth and development,” says Nikolay Iliev, CEO and co-founder of CloudCart.


CloudCart is an e-commerce platform founded in 2016 by brothers Nikolay and Petar Ilievi in Bulgaria. Since its founding, CloudCart has grown rapidly and become one of the most popular e-commerce platforms in Eastern Europe.

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Anders Olofsson – former Head of Payments Finastra

Banking 4.0 – „how was the experience for you”

So many people are coming here to Bucharest, people that I see and interact on linkedin and now I get the change to meet them in person. It was like being to the Football World Cup but this was the World Cup on linkedin in payments and open banking.”

Many more interesting quotes in the video below:


In 23 septembrie 2019, BNR a anuntat infiintarea unui Fintech Innovation Hub pentru a sustine inovatia in domeniul serviciilor financiare si de plata. In acest sens, care credeti ca ar trebui sa fie urmatorul pas al bancii centrale?