Biometric payment processing platform PAYBYFACE available now in app store

20 ianuarie 2020

Consumers and merchants can now pay for goods and services with PayByFace® — an enhanced checkout and payment system that allows registered users to complete a transaction using facial recognition.

„Similar to CLEAR, the airport recognition service that allows you to confirm your identity and pass through security, PayByFace® safely stores your unique biometric data to use once you’re ready to go shopping. It’s an ideal choice for people on-the-go and for those who don’t want to risk having their debit or credit cards stolen.”, according to the press release.

“We’re thrilled to bring a twist to the digital payment space,” said Founder & CEO Mihai Draghici. “We’ve simplified how consumers can pay for their favorite goods and services without their phones or wallets. PayByFace® is much more secure but relevant during a time when most people are searching for ways to untether themselves from a mobile device in the event they forget their phone at home or just want to actively be more present in their day-to-day.”

„For merchants, it’s an easy program to implement for your business to take advantage of the opportunities, of which PayByFace® has implemented PAS 499 Certified Biometric Onboarding in a partnership with’s unique live streaming technology to verify the identity of customers and stop fraudulent transactions.”, the company said.

The company’s leadership also expects to roll-out more innovative updates globally with the help of senior advisors, such as Nicola Coscione from Sport World.

“I am more than honored to join the PayByFace® Advisory Board, providing support for their work transforming the future of payment services. I look forward to working with the team to help PayByFace® break into worldwide markets, including the world of motorsport that I have been involved in throughout my career. This is only the start line for PayByFace®, and I am excited to be alongside their journey of innovation,” said Coscione.

Founded in October 2019 by global entrepreneur Mihai Draghici and Co-Founder Shefket Robelli, PayByFace®’s mission is to provide a seamless and secure digital payment ecosystem for a faster and more convenient shopping experience. PayByFace® also aims to bring a high-end solution to retailers to provide additional payment options to their customers.

PayByFace® is headquartered in Bucharest Romania (engineering, management & support) and Zurich in Switzerland (sales, marketing & customer service) with additional exclusive partnerships throughout the world.

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Gabriela Nistor – director general adjunct BT

Tendinţele pe care le-am remarcat înainte de începerea pandemiei s-au accelerat pe perioada stării de urgenţă. Am văzut acest lucru ca o oportunitate, un tipping point pentru bancă. Post-pandemie nu avem cum sa ne întoarcem la comportamentul financiar pe care îl aveam până în februarie a.c. Relaţia românilor cu online-ul s-a schimbat. In plus, cardul fizic se va dematerializa. Vom asista la o scădere a cererii pentru cardurile fizice, respectiv la o creştere a preferinţei pentru componenta digitală a acestora.”


In 23 septembrie 2019, BNR a anuntat infiintarea unui Fintech Innovation Hub pentru a sustine inovatia in domeniul serviciilor financiare si de plata. In acest sens, care credeti ca ar trebui sa fie urmatorul pas al bancii centrale in 2020?