Binance targets crypto kids with junior account

Binance has launched a parent-controlled crypto app and sub-account for kids and teens aged between six and 17.

Binance announced the launch of Binance Junior, a new crypto app managed by parents specifically for their kids and teens, ages 6 to 17 (or under 21 in jurisdictions where 21 is the legal age of majority) – „designed to empower parents to build family-focused crypto savings and responsibly introduce the world of digital assets to the next generation” – according to the press release.

„At Binance, we believe the future of money is digital. With crypto becoming an integral part of daily finance, the next generation is at the crux of this revolution, highlighting the importance of investing in their future. With Binance Junior, parents can create a dedicated sub-account for their child that is fully linked to their main Binance account, allowing children to save and earn in crypto.” – the company said.

Key Features of Binance Junior

Parent-Supervised Crypto Accounts: Create and manage a child’s crypto account with full parental oversight, and monitor all activities easily from the parent dashboard.

A Junior Crypto Experience: Designed for young learners, Binance Junior offers a simplified interface showing only asset balances and key features such as Save, Earn and Send.

Flexible Crypto Savings: Establish a savings account with deposits automatically subscribed to Junior Flexible Simple Earn. Contribute on the Junior’s behalf, track progress together, and help them learn the value of saving.

Safe and Controlled Environment: Parents remain in control at all times. Maintain peace of mind knowing their child’s crypto journey is secure.

„Studies show that early exposure to formal savings accounts fosters positive long-term financial habits and literacy. As digital assets become increasingly mainstream, preparing our youth with a safe, guided introduction ensures they are equipped for the future financial landscape. Whether you’re a crypto-native parent or simply curious about family finance, Binance Junior is the perfect tool to start this journey together.” – the company concluded.