BCR launches digital gift vouchers in George, with instant delivery and exclusive discounts at more than 35 leading retailers

Banca Comercială Română (BCR) is further expanding the ecosystem of services available through George with the launch of a new feature that allows customers to purchase digital gift vouchers directly from the George Store.

The new solution gives users quick access to vouchers from a wide range of retailers, with instant delivery directly in the app and discounts available from launch. The feature has been developed in partnership with Brilliapp, which also provides the digital vouchers.

“Gift vouchers bring to George something we all do several times a year, whether we are choosing a gift for someone close to us or planning other types of purchases. Now, both can be done in just a few seconds, from the same app where customers manage their money. We are continuing to expand George beyond traditional banking services and, with this new integration, we are approaching 400 features introduced for both individuals and entrepreneurs, eight years after the platform was launched.” – said Georgiana Pintilie, Senior Digital Sales Manager, BCR.

How digital gift vouchers work in George

Gift vouchers are available in the George Store, under the Partner Offers section. Purchasing a voucher takes just a few steps:

. Open the George Store, go to Partner Offers and select Gift Vouchers;

. Choose the retailer and voucher value. The app will display the final amount to be paid, including the applicable discount;

. Select the account you wish to pay from and accept the terms and conditions;

. Confirm the transaction and the voucher is generated instantly.

The voucher, together with the corresponding invoice, remains available in the app under Contact > Documents and Requests, as well as on the Overview page, where all participating retailers are listed. The voucher can be redeemed with the selected retailer, in accordance with the terms and conditions applicable to each voucher. For example, some hypermarket vouchers are valid for at least 17 months and can be used at all stores across Romania. Customers simply present the voucher at the checkout, where the QR code is scanned.

From everyday shopping to gifts and experiences

At launch, George customers can choose from vouchers offered by more than 35 retailers across a wide range of categories, including grocery retail (Kaufland, Carrefour, Auchan), fuel (OMV, Petrom), electronics and online shopping (eMAG, Flanco), home and furniture (IKEA, Mobexpert, JYSK), fashion and beauty (Primark, Fashion Days, Douglas), cafés, restaurants and delivery services (Starbucks, City Grill, Wolt), books and games (Cărturești, LEGO, PlayStation, Roblox), as well as travel and leisure (FlixBus, Airbnb, Therme, Eventim).

Discounts vary by retailer and range from 1.5% to 10%.

Vouchers can be given as gifts for a loved one’s birthday or for the holidays, but they can also be used for customers’ own purchases.

Digital vouchers issued instantly through Brilliapp

Vouchers are available in fixed denominations, exclusively in Romanian lei, with values set by each retailer (for example, RON 100, RON 200, RON 300 or RON 500). Brilliapp powers the voucher service, with its platform integrated directly into George, allowing the voucher code to be delivered to the app immediately after the payment is confirmed.

“Brilliapp brings vouchers directly into the ecosystem where customers already are. Together with BCR, we are continuing to transform the gift voucher from a one-off purchase into a source of recurring savings. In George, BCR customers have access to vouchers from more than 35 brands directly in the app, with a discount on every purchase. The savings accumulate from one purchase to the next, much like putting money into a piggy bank.” – commented Tudor Bunescu, Co-founder & COO, Brilliapp.