AI Factory is the global development center where BBVA builds the artificial intelligence capabilities that power both its customer solutions – for both the retail and corporate segments – and the Group’s streamlined internal processes. The new structure brings together, under the same roof, a cross-disciplinary team consisting of data scientists, teams from the Engineering area, and representatives from other business areas.
„The smart and responsible use of data is one of the key levers of BBVA’s transformation one on which we have been working for years. In this line, the purpose of the AI Factory is to contribute to driving this transformation, focusing on those areas where AI can have a more differential and larger-scale impact,” says Ricardo Martín Manjón, Global Head of Data at BBVA.
„The new factory will work following the agile methodology, adopting a fully global perspective to guarantee that all its AI solutions can be reused and scaled across other business units and countries. This will allow BBVA to shorten its new solutions’ time-to-market, while delivering a consistent user experience to all customers across the globe.”, according to the press release.
“The AI Factory will allow us to have the best tech and data teams working in an integrated manner, with the aim of developing algorithms that can be embedded into the bank processes to enrich our channels, products and services through personalization, contextualization and recommendation. And also to streamline and increase the efficiency of our internal processes,” said Ricardo Forcano, Global Head of Engineering at BBVA.
The new AI Factory is located at BBVA’s premises on the northern fringes of Madrid, very close to the bank’s central headquarters. About 150 professionals make up this initial team of this new workgroup, which also encompasses the BBVA Data & Analytics and Madiva Soluciones, the institution’s centers of excellence in advanced analytics.
BBVA push to develop data-based services capable of providing valuable advice to make its customers’ lives easier has materialized in the shape of a series of products and features that are already available through the bank’s award-winning mobile banking app.
Some examples of this are BBVA Valora, a tool that allows users to find out the fair rental or purchase price estimates for any given property or housing unit, which accumulates 125,000 monthly searches since September 2016; or Bconomy, a financial health assessment feature already used by over 2.1 million people every month. Another example is One View, BBVA’s account smart aggregator for companies, which has over 80,000 registered users since its launch.
In fact, the data-driven services that power the BBVA app are among the key features that Forrester has taken into consideration when it recently named it Europe’s and the World’s best mobile banking service for the third and second year running, respectively.
„Tendinţele pe care le-am remarcat înainte de începerea pandemiei s-au accelerat pe perioada stării de urgenţă. Am văzut acest lucru ca o oportunitate, un tipping point pentru bancă. Post-pandemie nu avem cum sa ne întoarcem la comportamentul financiar pe care îl aveam până în februarie a.c. Relaţia românilor cu online-ul s-a schimbat. In plus, cardul fizic se va dematerializa. Vom asista la o scădere a cererii pentru cardurile fizice, respectiv la o creştere a preferinţei pentru componenta digitală a acestora.”