ARIADNEXT will now operate under the IDnow brand

ARIADNEXT, a French company specializing in remote identity verification and digital identity, was acquired in June 2021 by IDnow, a leading identity proofing and document signing provider from Germany.

Becoming ARIADNEXT by IDnow, the company consolidated its leading position in the European digital identity market. A year and a half after the official merger, the company decided to move under the single brand of IDnow in all markets. From today on, ARIADNEXT by IDnow will operate under the IDnow brand.

A single brand for a global market
As a European actor in digital identity, IDnow offers its international customers global solutions for a range of uses that are becoming increasingly wider as society changes and regulations evolve. Moving under the IDnow brand, ARIADNEXT by IDnow, a leader in the market, brings undeniable assets to meet the global challenges of the European markets.

“In the current context, it is essential to operate under the single IDnow brand. By adopting the same name and brand identity today, our ambition is to go further together and offer our customers a variety of secure solutions adapted to all their use cases and regulations,” explained Marc Norlain, Managing Director and Co-founder of ARIADNEXT and Board member of IDnow.

“IDnow is at a pivotal moment in its history. Beyond a simple rebranding, this common identity symbolizes for us the combination of our strengths and expertise to become the European reference in the digital identity proofing market. We have great ambitions for the future, especially in our core markets but also in the development of our unique platform for current and future customers,” said Andreas Bodczek, CEO of IDnow.

A French Chief Commercial Officer to fulfil European ambitions
Bertrand Bouteloup, who held the position of Vice President of Sales at ARIADNEXT for the last six years, was previously Global Director of the Security Business Unit at Capgemini, then European Director of Security Services at Unisys, and Managing Director of 8-i, a consulting and integration company. He will be employing his more than 15 years of management experience in the IT industry in his new role as CCO of IDnow.

Cyril Patou will fill the position of Vice President of Sales at IDnow. He most recently held the position of Regional Director for France, Alps and Southern Europe at Clear Skye. Cyril has over six years of experience in the digital identity sector, having worked for One Identity and Ping Identity in France.

“I am delighted to take on this new challenge within the IDnow group and to drive our revenue targets in 2023 and beyond. As a group, we want to continue to grow together and leverage our expertise in the German and French markets across borders. One of my priorities will be to bring the different commercial teams closer together, and harmonize targets and processes even further,” said Bertrand Bouteloup.

“I have known Bertrand for several years now and I look forward to continuing to work with him in his new role as Chief Commercial Officer. His many years of managerial experience in the identity verification and cybersecurity industry, coupled with his understanding of our company values and his vision for our future with a strategic and business-led approach, means that he is the perfect match for this role,” added Andreas Bodczek.

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IDnow is a leading identity proofing platform provider in Europe with a vision to make the connected world a safer place. The IDnow platform provides a broad portfolio of identity verification solutions, ranging from automated to human-assisted from purely online to point-of-sale, each of them optimized for user conversion rates and security.
In 2021, IDnow acquired the French market leader for identity technology, ARIADNEXT, and the German identity Trust Management AG, enabling IDnow to offer its customers one of the broadest identification solutions through a single, integrated platform.
The company has offices in Germany, United Kingdom, and France and is backed by renowned institutional investors, including Corsair Capital and Seventure Partners. Its portfolio of over 900 international clients spans a wide range of industries, and includes leading international players, such as Uni Credit, Telefonica, Sixt, Crédit Agricole, BNP, and Munich Re, as well as digital champions like N26, Solarisbank, Younited Credit, Boursorama, Klarna and Tier mobility.