Apple Pay overtakes Starbucks as top mobile payment app in the US

25 octombrie 2019

Nearly 30% of US smartphone users will use a mobile payment app.

For the first time, a generic mobile payment app is more popular than the Starbucks mobile app, which had long led the category despite being specific to one retailer, according to emarketer.com. Apple Pay became the market leader last year, when 27.7 million Americans used the app to make a purchase.

Since our last mobile payments forecast in May 2018, Apple Pay use has grown even faster than expected. In 2019, Apple Pay will have 30.3 million users in the US, representing 47.3% of proximity mobile payment users. Following closely behind, the Starbucks app will have 25.2 million users this year, representing 39.4% of proximity mobile payment users.

“Apple Pay has benefited from the spread of new point-of-sale (POS) systems that work with the NFC signals Apple Pay runs on,” said eMarketer principal analyst Yory Wurmser. “The same trend should also help Google Pay and Samsung Pay, but they will continue to split the Android market.”

Technology for proximity mobile payments is gaining traction, especially at frequently used retailers like grocery stores. According to Digital Trends, Apple Pay is expected to be available in 70% of US retailers by the end of 2019. The strong uptake prompted eMarketer to revise its figures upward. And while the Starbucks app has enjoyed around a 40% market share of mobile payments users for a few years, its growth potential is more limited since it can only be used at Starbucks stores.

Total spending via proximity mobile payments will approach $100 billion this year in the US. That means that on average, a user will spend $1,545 per year using proximity mobile payments, up more than 24% over last year.

Overall, the total number of people using proximity mobile payments in the US this year will grow 9.1% to 64.0 million. That represents nearly 30% of all US smartphone users.

“With in-store payments, there is a need for convenience that proximity payments are increasingly fulfilling,” said eMarketer junior forecasting analyst Vincent Yip. “Although a growing number of millennials feel secure using payment apps, virtually all still find credit and debit cards equally convenient.”

Although the use of proximity mobile payments is growing among all age groups, US adults ages 25 to 34 are the largest demographic in terms of absolute size and penetration, with 21.2 million users, or nearly 50% of all smartphone users in this age group. The fastest growth is among Americans ages 55 to 64 but from a small base.

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Gabriela Nistor – director general adjunct BT

Tendinţele pe care le-am remarcat înainte de începerea pandemiei s-au accelerat pe perioada stării de urgenţă. Am văzut acest lucru ca o oportunitate, un tipping point pentru bancă. Post-pandemie nu avem cum sa ne întoarcem la comportamentul financiar pe care îl aveam până în februarie a.c. Relaţia românilor cu online-ul s-a schimbat. In plus, cardul fizic se va dematerializa. Vom asista la o scădere a cererii pentru cardurile fizice, respectiv la o creştere a preferinţei pentru componenta digitală a acestora.”

Sondaj

In 23 septembrie 2019, BNR a anuntat infiintarea unui Fintech Innovation Hub pentru a sustine inovatia in domeniul serviciilor financiare si de plata. In acest sens, care credeti ca ar trebui sa fie urmatorul pas al bancii centrale?