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Apple Pay now active on 507M iPhones. As of September 2020, there were 5,480 banks that supported Apple Pay globally, up 29% from the prior year.

9 noiembrie 2020

That data comes from Loup Ventures’ fourth annual Apple Pay availability study, which tracks growth and adoption of the Apple payment platform. Loup Ventures conducted similar studies in 2018 and 2019.

Year-over-year, Loup Ventures estimates that 507 million iPhone users have activated Apple Pay, up from 441 million in September 2019. That represents estimated yearly growth of 15%, driven in part to the rise in contactless payments during the coronavirus pandemic.

The new adoption statistic implies that 51% of Apple’s total iPhone user base has set up the payment platform. Loup Ventures’ Gene Munster also notes that the user growth statistic doesn’t capture Apple Pay transaction data, which he estimates is „growing north of 30% over the past six months.”

As far as where those Apple Pay users can take advantage of the payment platform, the study finds that banks and top retailers adopting it has growth 20% or higher.

The data suggests that around 40% of top retailers offer Apple Pay on desktop; 39% offered it on mobile; and 43% offered Apple Pay within iOS apps. The mobile segment saw the fastest growth of 39% year-over-year, compared to 22% for desktop and 20% for iOS apps.

Loup Ventures also notes that banks continue to adopt the Apple payment platform. As of September 2020, there were 5,480 banks that supported Apple Pay globally, up 29% from 4,250 the prior year.

Although Loup Ventures says it no longer tracks in-store adoption, it estimates that Apple Pay is now accepted at 95 out of 100 top retailers in the U.S. and 85% of all retailers in the country.

How many iPhone users have activated Apple Pay?

Based on Loup Ventures estimates of 9% growth in active iPhones (now at 1B total), along with greater usage of contactless payments during the pandemic, the company estimate the percentage of active iPhone users that have enabled Apple Pay has increased from 441m in Sep-19 to 507m in Sep-20.

This implies 51% of active iPhone users have set up Apple Pay, compared to our estimate of 48% a year ago. This 15% y/y growth in activations does not capture the greater growth in Apple Pay transactions, which we estimate to be growing north of 30% over the past six months.

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Anders Olofsson – former Head of Payments Finastra

Banking 4.0 – „how was the experience for you”

So many people are coming here to Bucharest, people that I see and interact on linkedin and now I get the change to meet them in person. It was like being to the Football World Cup but this was the World Cup on linkedin in payments and open banking.”

Many more interesting quotes in the video below:

Sondaj

In 23 septembrie 2019, BNR a anuntat infiintarea unui Fintech Innovation Hub pentru a sustine inovatia in domeniul serviciilor financiare si de plata. In acest sens, care credeti ca ar trebui sa fie urmatorul pas al bancii centrale?