The optical/QR market is forecast to grow at a CAGR of over 17% during the projected time period. NFC technology is estimated to grow at a CAGR of over 29% during the forecast period.
Asia Pacific (APAC) Mobile Wallet Market valued at over USD 35 billion in 2017 and is anticipated to grow at a CAGR of more than 20% from 2018 to 2024. APAC mobile wallets market size is set to exceed USD 140 billion by 2024, according to a new research report by Global Market Insights, Inc.
The surge in the number of smartphone users and internet penetration is driving the use of the mobile wallet market in the APAC region. In the last decade, there had been an extensive adoption of various smart devices due to advances in the connectivity infrastructure in the region. In 2017, the region had over 1.90 billion internet users accounting for over half of the global internet population, among which over 70% were smartphone users.
China and India are home to more than 50% of the smartphone population across the globe. The number is projected to increase during the forecast period due to the decline in the price of smartphones and the increasing disposable income of the middle class in the Asia Pacific region.
The increasing penetration of smartphones has brought about a fundamental shift in the way users are conducting their financial transactions due to its cost-effectiveness and convenience. This is promoting financial establishments and tech players to invest in various mobile wallet applications to capitalize on the growing demand for mobile payment services.
As the competition among market players is increasing, customers are becoming more empowered. As a result, financial institutes start to focus more on providing better customer experience and developing more customer-centric products. These companies are leveraging on mobile solutions to reach unbanked & underserved customers in remote areas.
NFC technology is estimated to grow at a CAGR of over 29% during the forecast period. The growing adoption of non-contact payment solutions along with the integration of NFC chips into smart devices (such as smartphones and wearables) is driving the market growth. Moreover, the increasing interest of the top smartphone manufacturers, such as Apple, Samsung, Xiaomi, in the mobile wallet solutions is presenting a huge opportunity for the NFC technology market.
The India mobile wallets market is estimated to grow at a CAGR of approximately 30% over the forecast period. The growth of the market is driven by supportive government initiatives and policies. In 2015, the government of India launched the Digital India Campaign to deliver government services via digital channels. This promotes banks and other financial institutes to deliver financial services via digital channels. Moreover, in 2016, the government also demonetized its currency, resulting in a swift rise in the mobile wallet transaction in the country.
Asia Pacific Mobile Wallet Market, By Type
The semi-closed mobile wallet market is anticipated to grow at a CAGR of over 18% over the forecast timeline due to the rise in the number of mobile wallet product offerings by tech players. This is credited to the shifting customer preferences toward mobile payment applications. The population within the age of 16 to 34 (millennials) prefer a bank-free existence in the future as they are increasingly tech-savvy and habituated to digital financial services offered by technology players.
Asia Pacific Mobile Wallet Market, By Ownership
The banks market is expected to register a growth rate of more than 17% over the forecast timeframe. The banking organizations are launching their own mobile wallets to monetize on myriad opportunities to upsell and cross-sell their financial services & policies. It also provides them with actionable insights to better understand customer preferences, helping them offer a tailor-made banking experience for their customers. The telco industry is anticipated to witness a CAGR of over 20% over the projected timeline. The rising number of partnerships among mobile networks and card issuers is spurring the growth of the telco-based mobile wallet market.
The tech companies accounted for over 70% of the revenue share in the Asia Pacific mobile wallet market in 2017. The tech enterprises including Flipkart, Uber, Ola, and MakeMyTrip have been increasingly investing in developing their own mobile wallets to offer a seamless banking experience to their customers. The players are leveraging on their tech infrastructure to build new & innovative product offerings for their users. Moreover, the supportive regulatory framework is further supplementing the growth of the market.
Asia Pacific Mobile Wallet Market, By Technology
The optical/QR market is forecast to grow at a CAGR of over 17% during the projected time period. The inexpensive nature of mobile wallet applications is encouraging its use in the region as the technology does not incur any added costs apart for a smartphone. This has been the primary factor, which has been supplementing its adoption in countries, such as Thailand, Indonesia, and the Philippines, where the retail outlets do not have access to the point-of-sale infrastructure.
Asia Pacific Mobile Wallet Market, By Region
China dominated the Asia Pacific mobile wallet market with over 95% share in 2017. This is attributed to the presence of numerous e-commerce platforms and a high degree of smartphone penetration in the country. Large players, such as Tencent, Alibaba, and Baidu, are forming tie-ups with various retail outlets and online platforms to increase the availability of product offerings across various channels. For instance, in May 2015, Tencent partnered with Didi, a taxi hailing application, to facilitate in-app payments for its customers for Didi rides. This partnership with Didi opened a broader universe of payment partners for the WeChat application, enabling in-app payments for everything from cell phone bills to utility fees.
Competitive Market Share
The players operating in the Asia Pacific mobile wallet market landscape are Tencent Holdings, Apple, PayPal, Samsung, One97 Communications Limited, Vodafone, Amazon, Google, Ant Financial, Union Pay, and Rakuten. The companies present in the market are adopting inorganic growth strategies to develop a diversified & robust partnership network with associations and cooperative financing organizations, allowing them to penetrate various regional markets. For instance, in January 2019, Union Pay expanded its network of countries, accepting mobile payments, from its base of outbound Chinese travelers to over 46 countries. The additional features have allowed Chinese tourists to use the company’s mobile payment service across various overseas regions.
The key players operating in the APAC mobile wallets market are leveraging on collaboration activities to gain a competitive edge. For instance, in 2017, Vodafone Group partnered with Ridlr app to offer a seamless BEST Bus ticket booking service. This partnership is aimed at competing with its local competitors such as Jio Money and Paytm.
As the digitalization across the industries rising, the banking sector is also going through a phase of digital disruption. the market dynamics are changing and customers ae gaining more power over the organization. The emergence of the fintech companies and the increasing competition among the financial institutes is forcing financial institutes to provide better customer experience. As a result, these players are focusing on developing more customer centric products.
Banking 4.0 – „how was the experience for you”
„So many people are coming here to Bucharest, people that I see and interact on linkedin and now I get the change to meet them in person. It was like being to the Football World Cup but this was the World Cup on linkedin in payments and open banking.”
Many more interesting quotes in the video below:
