Amazon Fashion introduces a „more convenient” way to shop with Virtual Try-On for Shoes. At first, for Amazon customers in the US and Canada.

Virtual Try-On for Shoes allows customers to visualize how a pair of shoes will look from every angle, whether they’re in the comfort of their home or on the go. Customers can shop thousands of styles with Virtual Try-On for Shoes, including New Balance, adidas, Reebok, and more.

Amazon Fashion, the fashion retail division of Seattle-based Amazon, Inc., announced the launch of Virtual Try-On for Shoes, an interactive mobile experience that uses augmented reality to help customers visualize how a pair of shoes will look on themselves from every angle and to better inform purchasing decisions, from the comfort of their home or on the go.

Customers using the Amazon shopping app on iOS can use Virtual Try-On for Shoes to visualize thousands of sneaker styles from brands including New Balance, adidas, Reebok, Puma, Superga, Lacoste, Asics, and Saucony.

Once they select a shoe, customers can tap the “Virtual Try-On” button on the product detail page and point the camera on their mobile device at their feet to see how the shoes will look on. Customers can then move their feet to see how the shoe looks from every angle and use the carousel to easily swap colors of the same style without needing to exit the experience.

Customers also have the option of taking a photo of their virtual try-on experienceand sharing the image with friends on social media by clicking the “Share” icon.

Virtual Try-On for Shoes also provides brands a new way to showcase their products and to make shopping for their styles easier and more interactive.

Amazon customers in the U.S. and Canada, using the Amazon shopping app on iOS, are able to access the experience starting today by going to amazon.com/virtualtryon.

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