Alpha Bank Romania announces the re-launch of the application, products and services taken
over from Orange Money Romania under a new digital identity: „evrixa!”.
„Therefore, all customer interaction points – website, mobile app and direct communication – will reflect the new brand, providing a superior digital experience. „evrixa!” presents itself as a 100% digital alternative in banking, offering simple to use, secure services with an intuitive interface. It integrates Orange Money’s fintech platform, products and services into the Alpha Bank Romania ecosystem, accelerating the bank’s digital transformation.” – according to the press release.
Customers will discover the new „evrixa!” visual identity on the mobile application and products
on offer, including debit and credit cards. The functionalities of these services will remain the
same, and physical cards issued under the Orange Money brand will continue to be usable until
their expiry date.
„„evrixa!” reflects our commitment to bring an innovative and natively digital banking experience
adapted to today’s users’ needs. „evrixa!” is a redefinition of our interaction with customers,
providing modern, intuitive and accessible banking solutions,” said Cristian Daniel Dragoș –
Executive Vice President Retail, Alpha Bank Romania.
„The new brand combines the advantages of a traditional bank with the innovations of a fintech,
offering a unique mix of banking and technical skills to meet the demands of an increasingly
digitized market. „evrixa!” promises a 100% digital experience tailored to users’ current needs,
combining the financial stability of a bank with the agility of a fintech.” – the bank explained.
The acquisition process, initiated in 2023, included the transfer to Alpha Bank Romania of most
of the assets of Orange Money Romania: the customer base, the mobile app, the digital product
portfolio and, last but not least, the valuable team that developed all of the above.
Banking 4.0 – „how was the experience for you”
„So many people are coming here to Bucharest, people that I see and interact on linkedin and now I get the change to meet them in person. It was like being to the Football World Cup but this was the World Cup on linkedin in payments and open banking.”
Many more interesting quotes in the video below:
