Alpha Bank Romania launched a new national rewards programme

14 iulie 2017

Welcome Real Time, a Collinson Group company – leading provider of loyalty solutions and Alpha Bank Romania – a Company of the Alpha Bank Group, are proud to announce the launch of the Alpha Shop rewards programme in Romania.

After 10 years of successful collaboration on the renowned Bonus loyalty programme in Greece, Alpha Bank decided to rely on the Welcome Real Time powerful XLS solution to support its new rewards programme in Romania, Alpha Shop.

„Alpha Shop provides the customers of Alpha Bank Romania with a multi-partner loyalty scheme, where the customers collect points when using any of the credit cards offered by Alpha Bank Romania, having the opportunity to earn more points for each ron spent from the Alpha Bank retail partners whoparticipate in the programme.”, according to the press release.

In addition, customers also collect points when spending with their Alpha Bank debit cards in the participating retail partners and in any supermarket in the country. The main retail partners in the scheme include Gant, Carturesti, Lacoste, Bata, Salomon, Intersport, Mobexpert, where Alpha Shop members may also redeem points.

With the support of Welcome Real Time, Alpha Shop in Romania is steadily gaining customer attention and enables the Bank to reward its customers for their loyalty.

„The highly advanced loyalty platform provided by Welcome Real Time, with more than a decade of proven success in Greece, is one of the key ingredients for a successful programme designed to delight our customers and offer true recognition for their loyalty „, stated Mr. Cristian Dragos, Executive Retail Vice President of Alpha Bank Romania.

„We are glad to continue supporting Alpha Bank in the launch of this new Alpha Shop rewards programme. Having supported them for the past 10 years on Bonus, one of the most successful Financial Services loyalty programmes in Europe, Welcome Real Time is proud to be the partner of choice for this new programme launch, this time in Romania” said Thierry Reginato, General Manager, Welcome Real Time.

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Gabriela Nistor – director general adjunct BT

Tendinţele pe care le-am remarcat înainte de începerea pandemiei s-au accelerat pe perioada stării de urgenţă. Am văzut acest lucru ca o oportunitate, un tipping point pentru bancă. Post-pandemie nu avem cum sa ne întoarcem la comportamentul financiar pe care îl aveam până în februarie a.c. Relaţia românilor cu online-ul s-a schimbat. In plus, cardul fizic se va dematerializa. Vom asista la o scădere a cererii pentru cardurile fizice, respectiv la o creştere a preferinţei pentru componenta digitală a acestora.”

Sondaj

In 23 septembrie 2019, BNR a anuntat infiintarea unui Fintech Innovation Hub pentru a sustine inovatia in domeniul serviciilor financiare si de plata. In acest sens, care credeti ca ar trebui sa fie urmatorul pas al bancii centrale in 2020?