Alibaba, the largest online and mobile commerce company in the world, moves on Europe
Alibaba Group today announced details of the expansion of its presence in the European market, an important step in its globalisation strategy to serve as a “gateway to China” for international brands and businesses of all sizes. In addition to collaborating with international companies, Alibaba is partnering with individual countries to facilitate imports directly into China.
Alibaba Group’s London office will expand to serve as the company’s European hub, and the company is also opening a country office in Milan, Italy. In the coming months, Alibaba will further expand its physical presence in Europe to include offices in France and Germany.
The country offices will serve local brands, retailers and government partners who seek to access the large and growing Chinese consumer class looking for high-quality international products and services.
A „one-stop shop” for local business, Alibaba country offices will help identify the most suitable local products for the Chinese market, help merchants sell on Alibaba’s platforms, assist with outbound and inbound logistics, and facilitate online payments for Chinese consumers and offline payments for Chinese tourists, according to the press release.
„Chinese consumers are looking for quality, authentic international products and global brands. Europe is a logical first step with its diverse range of unique brands and high-quality products” said Michael Evans, president of Alibaba Group. „We are putting in place a strong team of experts in our Italian and U.K. offices that will help European brands, retailers and government partners understand the opportunities in China and work directly with them in local language, in-country, to get their products into the hands of Chinese consumers.”
Alibaba Group was established in 1999 by 18 people led by Jack Ma, a former English teacher from Hangzhou, China. Today, Alibaba Group is the largest online and mobile commerce company in the world in terms of gross merchandise volume.
Anders Olofsson – former Head of Payments Finastra
Banking 4.0 – „how was the experience for you”
„So many people are coming here to Bucharest, people that I see and interact on linkedin and now I get the change to meet them in person. It was like being to the Football World Cup but this was the World Cup on linkedin in payments and open banking.”
Many more interesting quotes in the video below:
