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AI in banking and finance in 2025: five main uses & tools explained

6 ianuarie 2025

From revolutionizing customer experience to enhancing operational efficiency and risk management, AI is set to unlock over $1 trillion in annual value for the global banking industry by 2030, according to McKinsey.

As we look toward 2025, AI adoption will be critical for banks to maintain their competitive advantage in a rapidly evolving digital ecosystem. In this blog, Harrison Mitchel from EdStellar explores the 10 essential benefits AI will bring to the banking sector, backed by case studies, research, and expert insights.

The Expanding Role of AI in Modern Banking

AI’s role in banking has evolved from a niche technology to a core driver of business transformation. According to a Deloitte survey, 86% of financial services executives believe that AI will be critically important to their business success within the next two years. AI is anticipated to drive a 20-25% boost in productivity, positioning it as an essential element of a forward-thinking strategy for banks.

Current State of AI in Banking

As of 2024-25, AI has moved from experimental pilots to mainstream adoption across multiple areas of banking operations. Banks that have already embraced AI are reporting significant improvements. For example, JP Morgan Chase implemented its AI-powered assistant COiN (Contract Intelligence), which has reduced its legal work by 360,000 hours per year, cutting costs and driving efficiency improvements. This example highlights one of the primary benefits of AI in banking improved operational efficiency but it also underscores AI’s potential to boost competitiveness.

Data-enabled AI technology is driving many banking innovations. According to NASSCOM, over $450 billion in banking revenue will be influenced by AI technologies by 2025. This projection reflects not only the financial impact but also the transformative potential of AI across customer interactions, risk management, and operational efficiency.

Natural Language Processing Transforming Banking

Natural Language Processing (NLP) is revolutionizing communication between banks and their customers. NLP powers everything from voice-activated banking assistance to AI chatbots, facilitating real-time, seamless interactions. For instance, Bank of America’s chatbot, Erica, utilizes NLP to engage customers effectively, offering tailored financial advice based on individual needs. This capability not only enhances customer satisfaction but also reduces operational costs associated with traditional customer service.

Five Leading Uses of AI in Banking and Finance for 2025

1. Revolutionizing Customer Experience with AI in Banking

The customer experience is a critical battleground for banks, and AI is transforming these interactions by enabling personalized, always-available services. With AI, banks can create exceptional customer service experiences that build trust and loyalty. AI-powered tools are enabling banks to provide more responsive, convenient, and individualized services at every touchpoint, fundamentally changing the way customers interact with their financial institutions.

Role of Generative AI in Enhancing Customer Interactions in Banking

Generative AI enables hyper-personalized banking experiences by analyzing vast amounts of customer data. For example, HSBC uses GenAI to create customized product recommendations based on individual spending habits. This technology leverages vast amounts of customer data and sophisticated algorithms to transform traditional banking practices into a more dynamic and engaging experience for customers.

Generative AI excels in proactive issue resolution. By continuously monitoring customer accounts and transactions, GenAI systems can identify potential issues before they escalate into problems. 

By automating routine inquiries such as balance checks or transaction histories, GenAI frees up human agents to focus on more complex issues that require personal attention. This not only improves operational efficiency but also enhances the overall customer experience by reducing wait times for assistance.

Real-time Personalization Strategies to Enhance Customer Experience

AI enables real-time personalization by analyzing customer data and behavior. A study by Epsilon found that 80% of consumers prefer brands that offer personalized experiences. Banks leveraging data-enabled AI technology can analyze transaction data in real-time to provide tailored offers and services.

A leading example is Wells Fargo, which has successfully adopted AI-driven personalization strategies. Using machine learning algorithms, Wells Fargo’s AI systems analyze customer behavior across digital channels such as mobile apps, websites, and even in-branch interactions to understand preferences and anticipate needs.

Wells Fargo’s AI-driven personalization has led to a 50% increase in digital product adoption rates among its customers. It is more focused on delivering tailored recommendations in real-time, such as suggesting appropriate savings accounts, investment products, or loan offers based on the customer’s transaction history, life events, and financial goals. 

Emotional AI in Customer Service in Banking

Emotional AI stands out as a critical advancement within the scope of AI-powered customer service. While traditional AI focuses on providing accurate responses to customer inquiries, Emotional AI goes further by interpreting and responding to human emotions in real-time.

For example, Citi’s virtual assistant uses Emotional AI to monitor customer sentiment during interactions. Whether through voice analysis in phone conversations or text analysis in chat services, the AI can detect if a customer is frustrated, anxious, or confused. If a customer sounds distressed, the system can respond in a calm and supportive manner, offering reassurance and escalating the issue to a human agent if necessary.

2. Boosting Operational Efficiency and Innovation with AI in Banking

Banks are leveraging AI to streamline operations and introduce innovative solutions faster, ensuring that they stay ahead in an intensely competitive market.

How AI Technologies Drive Faster Innovation in Banking

AI banking technology enables banks to analyze large datasets quickly, allowing them to introduce new products to market at a faster pace. Financial institutions are leveraging AI to streamline operations and cut costs. For example, Goldman Sachs has made significant investments in fintech startups to boost its AI banking technology and capabilities.

Traditional banking processes are being completely reimagined through AI-powered systems. Credit risk assessment, traditionally limited to analyzing 8-10 variables, has evolved into a sophisticated system capable of processing over 100 different factors simultaneously.

Streamlining Operations: AI’s Impact on Cost and Time Efficiency in Banking

AI-powered automation has reduced the cost of routine banking operations by 25-30% for institutions like Wells Fargo, which uses AI to automate its mortgage processing, saving millions in operational costs each year. Additionally, CitiBank reports that AI reduced their document processing time by 60%, contributing to significant cost savings.

Predictive Banking Services Using AI

AI helps banks anticipate customer needs and offer proactive financial advice. AI-powered predictive analytics enable proactive financial services:

Cash Flow Prediction: AI analyzes spending patterns to forecast future financial needs

Fraud Prevention: Real-time transaction monitoring to identify suspicious activities

Investment Opportunities: Automated identification of personalized investment options based on risk profile

Banks using predictive AI have reported a 60% detection in fraud incidents and improvement in customer retention rates.

Voice and Facial Recognition Banking

Biometric AI technologies, such as voice and facial recognition, are revolutionizing security and convenience in banking. These technologies work by capturing and analyzing unique biological traits to verify a customer’s identity, offering an additional layer of protection against fraud. For example, HSBC integrated biometric authentication into its mobile banking app, reducing fraud by 80% and improving customer trust.

How Voice and Facial Recognition Work:

1. Voice Recognition: Voice recognition analyzes unique speech patterns like pitch and tone to create a voiceprint, which is compared with stored data to verify a user’s identity. This ensures only authorized users can complete transactions.

  • Example: Capital One uses voice recognition to secure transactions with voice-based identity verification.

2. Facial Recognition: AI-driven facial recognition maps distinct facial features, creating a faceprint to match against stored data for authentication. It enables seamless logins and secure transactions without needing passwords.

  • ExampleHSBC uses facial recognition in its app to offer customers quick, secure access without multiple authentication steps.

These technologies enhance security while providing a seamless banking experience, removing the need for traditional passwords and PINs.

24/7 AI-powered Advisory Services in Banking

With AI, banks can offer round-the-clock advisory services. Chatbots are available around the clock to provide immediate assistance and financial advice. For example, Chime’s chatbot offers real-time support for account queries.

Continuous financial guidance through:

Automated Portfolio Management: AI-driven investment rebalancing and optimization

Round-the-clock Support: Always-available financial advice and support

Market Analysis: Real-time market insights and investment recommendations.

3. Building a Competitive Edge: AI for Growth and Differentiation in Banking

AI offers banks the ability to stand out in an increasingly crowded market by providing superior customer experiences and optimizing operations for growth. Through AI-driven insights, personalized services, and API-first architectures, banks can differentiate themselves and meet the growing expectations of digitally savvy customers.

Enabling a Growth Agenda Through AI-driven Insights in Banking

Banks leverage AI-powered insights to understand customer behavior more deeply and drive growth. AI analyzes customer data such as spending patterns, transaction histories, and product preferences to provide banks with actionable insights. This allows them to segment their customers more accurately and tailor marketing campaigns that resonate with specific customer groups.

Barclays uses AI-powered analytics to improve its customer segmentation, enabling targeted marketing campaigns that have resulted in a 20% increase in new account openings. AI’s ability to anticipate customer needs enables Barclays to better engage with its audience, increasing satisfaction and customer loyalty.

How AI-Driven Insights Work: AI tools use machine learning and predictive analytics to process large volumes of customer data, uncovering patterns and predicting future behaviors. This allows banks to create more tailored offers and anticipate customer needs, ultimately driving revenue growth and improving customer acquisition rates.

How AI Can Help Banks Stand Out in a Crowded Market

AI for banking allows banks to differentiate themselves by delivering innovative digital services that address the evolving needs of modern customers. A key strategy involves adopting an API-first banking architecture, enabling seamless integration with third-party services, and facilitating open banking solutions. With APIs, banks can offer a broader range of services, including personal finance management tools and investment platforms, through collaborations with FinTech companies.

By leveraging APIs, banks can quickly deploy new digital services and personalized customer experiences without overhauling their existing systems. This flexibility allows them to stay agile and respond to customer demands faster than traditional competitors.

Standard Chartered Plans to integrate new AI capabilities with Microsoft Copilot for Sales to streamline client communications and improve data quality.  By embedding AI into its sales and client relationship management processes, Standard Chartered can provide more personalized service, enhance data quality, and respond to client needs more efficiently.

Why API-First Architecture Matters: An API-first approach allows banks to be more modular and agile in their offerings. Banks can collaborate with external service providers to offer features like automated financial advice or seamless payments through third-party apps, enhancing customer engagement and offering services that are difficult for competitors to replicate.

4. Enhancing Risk Management and Regulatory Compliance with AI in Banking

As we entered 2025, artificial intelligence is poised to significantly transform how banks manage risk and ensure regulatory compliance. This shift comes at a critical juncture global financial crime, including money laundering, fraud, and cybercrime, is costing banks billions of dollars annually. According to the United Nations Office on Drugs and Crime (UNODC), financial crime accounts for up to $2 trillion in global money laundering annually. The growing complexity of financial crime means that the need for sophisticated, AI-powered risk management tools has never been greater.

AI enables banks to automate regulatory processes, detect fraudulent transactions in real-time, and ensure compliance with international and local regulations more efficiently. As financial regulations become more stringent and financial crimes evolve, AI will be key to staying ahead of these challenges.

AI-powered Solutions for Fraud Detection and Prevention in Banking

The future of banking security lies in predictive AI systems that can spot fraud before it happens. Advanced algorithms can analyze transaction patterns to detect anomalies indicative of fraud. For instance, American Express employs machine learning models that analyze billions of transactions daily to flag suspicious activities.

5. Optimizing Wealth and Investment Management Through AI Banking Solutions

The wealth management industry is undergoing a revolutionary transformation through artificial intelligence.

Leveraging AI for Personalized Money Management Solutions in Banking

AI-powered systems are revolutionizing personal finance by delivering customized financial advice and portfolio management strategies based on individual circumstances:

Behavioral Analysis: AI algorithms analyze spending patterns and financial behaviors to provide personalized recommendations

Risk Profiling: Advanced ML models assess risk tolerance through both traditional questionnaires and behavioral data

Goal-Based Planning: AI systems create and adjust financial plans based on life events and changing objectives

Case Study: Morgan Stanley’s Next Best Action– Morgan Stanley Wealth Management
A leading global financial services firm in the USA is streamlining one of the most challenging aspects of a financial advisor’s job.

Their internal team leverages OpenAI’s GPT-4 to extract valuable insights from an extensive knowledge base containing thousands of pages. This crucial information empowers financial advisors to enhance their research and data collection efforts, benefiting their clients.

In addition, Morgan Stanley has advanced its AI capabilities with the Next Best Action system, which personalizes client communications and provides tailored investment and wealth management recommendations through AI banking solutions.

Read the article in full here: AI in Banking in 2025: 5 Main Uses & Tools Explained

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Happy New Year 2025!

Cifra/Declaratia zilei

Anders Olofsson – former Head of Payments Finastra

Banking 4.0 – „how was the experience for you”

So many people are coming here to Bucharest, people that I see and interact on linkedin and now I get the change to meet them in person. It was like being to the Football World Cup but this was the World Cup on linkedin in payments and open banking.”

Many more interesting quotes in the video below:

Sondaj

In 23 septembrie 2019, BNR a anuntat infiintarea unui Fintech Innovation Hub pentru a sustine inovatia in domeniul serviciilor financiare si de plata. In acest sens, care credeti ca ar trebui sa fie urmatorul pas al bancii centrale?