For the tourists travelling to the UK, MasterCard is offering free internet via connection through the company The Cloud. The British internet service provider has wi-fi hotspots all over the UK, enabling users to have internet access in shops, bars, food places, and even train stations.
The network provider The Cloud, which has around nine million registered users, has signed up with MasterCard to launch a new mobile app which will connect visitors to around 22,000 free hotspots around the country. „This means that they will be able to surf the internet and access social media without running up huge costs.”, according to techweekeurope.co.uk.
The app, part of MasterCard’s Priceless Cities programme, offers deals and promotions based on a user’s location, and also includes a useful Wi-Fi GPS locator to help users find their way to the nearest hotspots.
“The app The Cloud has developed allows our cardholders not only to benefit from free Wi-Fi when they travel to London but also access a wide range of offers and experiences available on the Priceless London program,” said Charles Clement-Cottuz, program manager, digital marketing Europe at MasterCard.
“This service is very much appreciated by our cardholders as it allows them to use all their mobile based essential services such as maps, reviews and social networks at no cost as well as giving them access to experiences that can make their trip truly Priceless”.
“Connectivity is core to an increasing number of mobile users for both data and voice. This doesn’t change when we cross borders. The inclusion of Wi-Fi in MasterCard’s Priceless Cities programme in the UK not only keeps cardholders connected, but also provides valuable location based offers in key cities,” commented Roger Matthews, commercial director at The Cloud.
The MasterCard Priceless London Wi-Fi app can be downloaded by MasterCard customers with Android and iOS devices from today. However, users will need to download the app and register their device in their home country before they travel.
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