Klarna supercharges memberships, removing fees, boosting cashback and increasing annual value to as much as €6,000. „There’s nothing in Europe that even comes close on value.” – company’s CEO said.

Cashback rates increased and extended to all purchases with Klarna on Plus and above. Plans now include as many as 23 standout subscriptions.

Klarna, the global digital bank and flexible payments provider, today unveiled its most significant membership upgrade yet. „The revamped tiers deliver more cashback, up to €6,000 worth of perks, and remove service fees — built so a Klarna membership pays for itself, and then some.” – according to the press release.

Klarna’s improved membership lineup spans four tiers, each built for a different kind of member but all embodying a flexible ethos: pay only for the Klarna that fits your life. Pay later is free at partner stores, or get broader fee-free access with Everywhere (formerly Core), or climb to Plus, Premium or Max for richer cashback rewards, bigger, everyday perks and a growing set of subscriptions and protections.

„A Klarna membership is a fairer alternative to a credit card by design, and one of the biggest differences is freedom. While other cards tie you in for a year, a Klarna membership moves with you. Upgrade for a big travel month and drop back down when things are quieter, with no penalty and no year-long lock-in. There’s no interest on pay later and no pressure to spend, so you simply get more from your money, every month.” – the company explained.

The Klarna membership revamp brings three main changes:

. Standout new perks worth as much as €6,000 annually: We’ve recently added NordVPN, Livi, foodora and Voi to existing subscriptions like ClassPass, Headspace, The New York Times, Condé Nast, Storytel, Picsart, Blinkist and Clue. Plus get travel data, hotel status upgrades, airport lounge access, and UK members can also now enjoy exclusive mobile plans with unlimited data as part of their membership.

. Removal of all service fees: Pay later at any store, fee-free with Klarna Everywhere. At partner stores, pay later is free for all, no membership needed

. More cashback: The higher your tier, the more you earn back

– Membership cashback: Up to 1.5% cashback on every purchase with Klarna

– Partner cashback: Up to 4x the baseline in-app cashback offering at featured stores

„This builds on everything members already love about a Klarna membership, like damage and theft cover, a best price guarantee, purchase protection and exclusive merchant discounts. Higher up, there’s also a metal card, travel insurance, airport lounge access and cancel-for-any-reason protection for covering live events and trips.” – the company said.

Members can also convert their Klarna earned cashback points directly to leading travel and hospitality partners, including global airline loyalty programs like The British Airways Club, Flying Blue and Turkish Airlines Miles&Smiles, plus iconic hotel programs like ALL Accor, IHG One Rewards, Hilton Honors, Radisson Rewards, Wyndham Rewards and Global Hotel Alliance Discovery.

„This is the democratisation of banking perks. You shouldn’t have to commit for a year and take out a credit card to get cashback and premium benefits. A Klarna membership is flexible, transparent, doesn’t depend on debt, and dollar for dollar, there’s nothing in Europe that even comes close on value,” said Klarna Chief Executive Officer and Co-Founder Sebastian Siemiatkowski.

„People want more from their money, without the barriers. Choose the tier that fits your life and change it whenever life changes – the value is always yours. That’s money working for you, not the other way around, and it’s the everyday money network that we’re building,” Siemiatkowski added.

Non-members can use Klarna without service fees anywhere it’s offered at checkout, including Pay in 3, Pay in Full, and Klarna Financing (eligibility applies), as well as use Klarna Balance, Klarna Card in debit mode, get cashback at featured stores in the Klarna app, and access app features like delivery tracking, wishlists, price-drop notifications and loyalty cards.

Klarna Members get all this and much more across four tiers built to fit however they choose to pay, save and spend. New members get their first month of Klarna Everywhere or Plus for just €0.99, or 30% off the first three months of Premium or Max.

The new membership plans are rolling out gradually in the coming weeks in Denmark, Germany, Austria, Italy, France, Spain, Belgium, the UK, Norway, Sweden and Finland, with other regions to follow soon.

Follow the link for details regarding the Membership Plans: Klarna Everywhere (€4.99/month), Klarna Plus (€9.99/month), Klarna Premium (€19.99/month), Klarna Max (€44.99/month).