The majority (87%) of UK consumers say new Buy Now, Pay Later (BNPL) regulation will increase or maintain their trust in the category. The new rules, set to take effect starting with July 15, will enhance consumer protection by affording new rights and safeguards to users.
The UK survey by Klarna found consumers already recognise the potential benefits of regulation: 40% believe it will improve consumer protection and a third (33%) say it will make BNPL feel more secure to use. More broadly, over two thirds (68%) of people in the UK believe upcoming BNPL regulation will have a positive effect on BNPL use or the wider economy.
Under the new regulations, BNPL users will benefit from a range of new safeguards, including Section 75 purchase protection on eligible purchases over £100, and access to the Financial Ombudsman Service. A third (33%) of Brits say new consumer protections resulting from the regulation are a key reason they support the changes.
The survey illustrates why Klarna has advocated for clear, proportionate regulation of the sector since 2020. The company has led the industry by proactively introducing measures ahead of regulation.
Luke Seaman, Head of Global Policy, Klarna, said: “Klarna has prepared for regulation since calling for it in 2020, so we welcome this moment. The FCA’s rules largely formalise what we already do: we run affordability checks, show costs up front and treat customers well. Our survey shows Brits welcome new protections like section 75 and Financial Ombudsman access; this regulation gives them several huge new reasons to ditch the credit card, especially for larger purchases.”
Research conducted by OnePoll (7th to 11th May 2026), surveying a nationally representative sample of 2,000 UK adults.
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