KYC & KYB spending by financial services firms to surpass $30 billion globally by 2030, as identity threats intensify

A new study by global tech strategists Juniper Research has revealed that spend by financial businesses on Know Your Customer (KYC) and Know Your Business (KYB) systems will reach $30.5 billion globally by 2030. This represents substantial, rapid growth of 40%; from just under $20 billion in 2025. 

The report highlighted the rise of AI-driven fraud, synthetic identities, and increasingly sophisticated financial crime networks as key drivers of financial institutions’ spending.

“Customer onboarding volumes continue to rise, but more importantly, the scope of verification is widening. Institutions are no longer verifying individuals and businesses at a single point in time; they are reassessing risk continuously across the customer lifecycle,” explained Shane O’Sullivan, Research Analyst at Juniper Research.

From Static Checks to Continuous Trust

The research found that traditional verification models are becoming increasingly inadequate, with KYC & KYB systems traditionally built to verify a customer or business during onboarding.

This challenge is further compounded by the rapid expansion of cross-border financial activity, particularly for KYB, where ownership structures are often complex and opaque. As beneficial ownership registers expand globally, such as FinCEN and separate EU Member State registers, the challenge is orchestrating fragmented, inconsistent data into a standardised, auditable compliance record.

“As spending continues to rise, it reflects not just rising costs but the transition towards continuous verification. KYC & KYB system vendors must increasingly integrate fraud detection and risk intelligence capabilities; bringing together a wide range of signals and continuous monitoring into a single, dynamic orchestration of risk,” O’Sullivan concluded.

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An extract from the new report, KYC/KYB Systems Market 2026-2030, is now available as a free download.