A new study by global tech strategists Juniper Research has revealed that the number of cards issued using modern card issuing platforms will increase from 756 million in 2025 to almost 1.6 billion in 2030 worldwide; a 108% increase.
The research identified reducing operational cost as the number one driver for banks in adopting modern card issuing platforms, in a shift away from user experience-focused thinking. By moving from complex, highly manual batch processing to a fully API-driven approach, banks can significantly reduce operational costs; increasing margins in a pressured cost environment.
“Modern card issuing platforms appeal to every type of issuer – not just digital challengers. While competing on user experience matters, cost has become the real battleground, with issuers prioritising platforms that deliver measurable direct and indirect savings,” noted Jawad Jahan, Research Analyst at Juniper Research.
Credit Cards Leading Modern Card Issuing Adoption
The research found that, by 2030, almost 45% of all credit cards will be issued via modern card issuing platforms; the highest for any individual card type. Debit card issuing will lag significantly behind, with only 32% of all cards being issued in 2030 via a modern platform; creating a major gap in experience.
Jahan explained, “Credit card issuers are a far more diverse group than debit issuers, but they are often more simple to modernise. The real challenge lies with complex issuers, where modern card issuing platforms must integrate seamlessly into existing tech stacks; cutting cost and complexity, not adding to it.”
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An extract from the new report, Modern Card Issuing Platforms Market 2025-2030, is now available as a free download.
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