Nubank customers saved $ 29 million in one year via strategic partnerships

Nubank enters 2026 boasting a customer base of over 110 million in Brazil, representing roughly 61% of the adult population. „To date, these users have collectively saved $ 20.5 billion in fees.” – according to the press release. Still, the company is looking to further reward trust by rolling out a suite of initiatives designed to tighten ties with its customer base, particularly the 60% of users who now consider Nu their primary banking relationship.

„With the goal of optimizing the entire financial lifecycle, Nubank has significantly bolstered its customers’ savings capacity. Strategic partnerships with companies such as Uber, iFood, Shopee, OpenAI, and Burger King resulted in $29 million in savings for the base throughout 2025.” – the company said.

Livia Chanes – CEO of Nubank Brazil, detailed these ventures in the first Nu Videocast of 2026. Highlights include the Caixinhas Turbo (Turbo Money Boxes) launched last year, which pair enhanced yields with immediate liquidity. “When you bring your money, you get something, right? This is what people expect these days”, the CEO said. “Transparency and a kind of a two-way relationship that is good for everyone.”

Chanes emphasized that recognizing engagement isn’t reserved only for those with surplus capital. In 2025, Nubank launched its most ambitious debt renegotiation programme to date, enabling over 6 million customers to repair their personal finances and build a more resilient future.

This remains a core strategic pillar. The company estimates that over 75% of customers who had previously defaulted normalised their standing within 12 months. Concurrently, the secured credit portfolio, including payroll loans and FGTS-backed loans, surged by 133% in value.