A new study by global tech strategists Juniper Research has found that fraud over Rich Communication Services (RCS) business messaging will cost subscribers $1.3 billion in 2030 globally; up from $300 million in 2025. This represents a 170% growth; attributable to a significant increase in RCS usage, which will fuel a subsequent rise in fraud over the channel.
“As enterprise messaging spend shifts from SMS to RCS, fraud will follow, as RCS’s rich media and interactive features enable more convincing scams. The greatest risk is account takeover (ATO), where attackers gain unauthorised access to user accounts, such as banking or email,” explained Ardit Ballhysa, Senior Research Analyst at Juniper Research.
Fraud Detection Platforms in Need of Evolution
Whilst brand verification increases subscribers’ trust that an enterprise is legitimate, it also risks becoming a new attack vector that will undermine confidence in RCS if fraudsters can exploit it. To prevent this, Juniper Research urges operators to form partnerships with verification bodies that offer robust verification procedures to block illegitimate verification requests, and prevent fraudulent players from accessing the RCS business messaging ecosystem.
“As two thirds of mobile subscribers are expected to be capable of receiving RCS business messages by 2030, mobile operators must prioritise the protection of subscribers from ATO fraud over the channel. If these vulnerabilities are not addressed, RCS will eventually harbour the same levels of fraud as seen with SMS over recent years,” Ballhysa concluded.
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An extract from the report, Mobile Messaging Fraud Prevention Market 2025-2030, is available as a free download.
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