SelfPay, the leading provider of self-service payment solutions in Romania, announces the expansion of its SelfPay Now mobile app functionalities. New services include:
. Payment of the Romanian road tax (rovinietă) and the Bulgarian vignette, directly through the app;
. Digital payment of the Fetești bridge toll, without intermediaries or waiting times;
. My Garage – a dedicated section for vehicle management, where users can save and organize key information (license plate number, VIN, make, model). The feature enables easy access to saved vehicle data, automatic reminders for upcoming expirations (such as technical inspection or road tax), quick selection of a preferred vehicle, and faster purchasing of vehicle-related services.
These new features expand an already extensive digital ecosystem of over 200 integrated services, covering a wide range of recurring needs, such as:
. Instant cash-to-card deposits, regardless of the issuing bank;
. Free and fast card-to-card or peer-to-peer transfers within the app;
. Utility bill payments to over 200 national service providers;
. Local tax and fee payments to over 40 public institutions;
. Recurring payments for building maintenance and other services;
. Open banking integration, enabling users to check balances and view transaction history.
A scalable infrastructure with nationwide coverage
The SelfPay Now app, available for free on the App Store, Google Play, and Huawei AppGallery, currently has over 700,000 registered users. In parallel, the network of more than 12,000 SelfPay Payment Stations is present in strategic locations, including major retail chains, gas stations, public institutions, commercial centers, and residential areas across the country.
„This hybrid ecosystem (digital + physical) offers public and private sector partners a scalable,
efficient, and consumer-aligned distribution and collection channel. It contributes directly to
cash reduction, improved collection rates, and greater operational efficiency.” – the company said.
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SelfPay is a 100% Romanian-owned company, founded in 2009, and the market leader in self-service payment solutions in Romania. The company operates the country’s largest network of Payment Stations — over 12,000 terminals strategically located in modern retail chains, gas stations, public institutions, bank branches, convenience stores, and other commercial areas.
SelfPay’s service portfolio includes over 300 available options, ranging from bill payments and local taxes to advanced financial functionalities.
In 2022, SelfPay launched the SelfPay Now mobile app, a platform designed to meet both individual user needs and the operational demands of partners in the public, financial, and commercial sectors. SelfPay Now integrates cutting-edge fintech capabilities, including instant cash-to-card deposits (Cash Deposit – a unique functionality in Europe), real-time card-to-card and peer-to-peer transfers, open banking access for balance checks, and a digital hub for fast and free payments.
SelfPay is a member of the Romanian Fintech Association and actively supports the digitalization of financial and public services in Romania. In 2021, the company issued €3 million in bonds, listed on the Bucharest Stock Exchange, to support the national and international expansion of its network. Since 2022, SelfPay has also expanded abroad, with launches in Ireland and France.
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