GapMinder Fund II invests €2 million in an AI company that automates the B2B sales process through digital agents

The founders aim to establish the largest AI research lab in Romania by 2030 and to create the world’s first network of autonomous digital agents using Artificial Intelligence to generate revenue

GapMinder Fund II, the investment fund dedicated to technology companies founded in Romania and Eastern Europe, announces a €2 million seed investment in Salestools AI, a company leveraging Artificial Intelligence to boost B2B sales through autonomous digital agents who have a similar role to a „copilot”. The Salestools AI solution identifies potential clients and interacts with them 24/7, conducts deep research, automates outreach via LinkedIn and email, and handles responses and objections.

GapMinder is the sole investor in this round. The funding will be used to scale its engineering team in Bucharest to build out the next generation of AI Sales Agents and establish its Revenue Intelligence Network.

Salestools was founded in 2015 by husband and wife team Loredana Qvist (COO) and Jesper Qvist (CEO), both serial entrepreneurs with extensive experience in sales. Loredana Qvist has over 20 years of experience in sales and held positions at Big Four firms such as Deloitte and EY before founding SalesTools AI. Jesper Qvist has over 10 years of sales experience, holds an MBA and M.Sc. in innovation and business development, and has a strong track record in building Software as a Service (SaaS) companies. Both founders successfully exited two SaaS businesses in the space already, and they are building Salestools to become a global company scaling from Bucharest.

Salestools founders: Loredana Qvist (COO) and Jesper Qvist (CEO)

Founders’ vision: The world’s first Autonomous Revenue Intelligence Network
Salestools AI’s management team aims to build the world’s first autonomous network powered by Artificial Intelligence to generate revenue — a network where digital agents enhance the work of the traditional sales development representatives (SDRs), optimizing every step of the sales cycle.

The company’s core product is the Automated SDR (Sales Development Representative) — an intelligent agent that automates and enhances the sales process. Key features include: prospecting (automated targeting, segmentation, and qualification of leads), visitor tracking (identifying and engaging with website visitors via email and LinkedIn), response and objection handling in just minutes

Salestools AI has developed a real-time visitor intent tracking system that analyzes behavioral signals across over 100,000+ websites, enabling companies to identify potential buyers, often before they engage directly or submit contact information. Using an extensive data layer, the platform enriches each lead with over 100 attributes, ranging from firmographics and technographics to hiring trends and funding activity. This approach enables businesses to prioritize high-intent leads based on behavioral data, ensuring that sales efforts are directed towards prospects who are more likely to convert.

Global Expansion: clients from Fortune 50 companies in North America, Europe, and APAC
The global sales acceleration technology market is projected to grow from USD 124.4 billion in 2024 to over USD 409 billion by 2033, according to the research company Imarc. Sales teams utilizing AI were 1.3 times more likely to witness revenue growth in 2024, according to „The State of Sales Study” released last year by Salesforce. The same research highlighted that in the first months of 2024, 83% of AI-equipped sales teams reported revenue increases, compared to 66% without AI.

“All the research studies show that AI is increasingly automating tasks traditionally handled by junior to enterprise sales representatives, such as lead qualification and prospect nurturing, leading to a transformation in sales development strategies, and the integration of AI in sales development is leading to more efficient operations. Inefficiencies in B2B sales are a €150 billion tax on global growth. Our AI Workers work similarly to a copilot and give that time back to humans so they can build relationships, not spreadsheets, research, follow-ups etc,” said Jesper Qvist, Co-founder & CEO, Salestools AI.

“Salestools AI has a crucial role as it is transforming B2B sales development by solving inefficiencies that hinder traditional sales teams. We’re talking about a platform offering a unique, scalable solution that leverages data intelligence in a domain where companies are facing increasing automation challenges,” said Dan Mihăescu, Founding Partner at GapMinder Ventures.

Target: To establish the largest AI research lab in Romania until 2030. The number of
employees in Bucharest is expected to increase 10X by the end of 2026
The company has customers from multiple Fortune 50 companies in North America, Europe, and APAC. Nearly 70% of the company’s current revenues are coming from U.S.-based enterprises.
Salestools AI is expected to keep its targets of 50% month-over-month (MoM) growth throughout 2025 with a late-year expansion into a local office in the US. Thus, SalesTools is expected to increase six times its ARR (Annual Recurring Revenue) from today’s level by the end of the year.

The company is building out an AI Research Lab in Bucharest and, later this year, a sales team in the US. Salestools AI currently has 8 employees in Bucharest and aims to grow to 20 by the end of 2025 and 80 by the end of 2026. The Romanian team will be focused on building Agentic AI agents and an intelligence network with customers.

„Over the next four years, Salestools is expected to establish the largest AI research lab in Romania, while sales operations will be based in the US and various regions across Europe”, added Loredana Qvist, Co founder and COO Salestools AI.

AI-driven revenue architecture to streamline enterprise sales
The Salestools AI’s system is built around three specialized agents that function as a unified intelligence layer to maximize lead conversion.

The first AI SDR – Olivia – is responsible for identifying and qualifying prospects. The second – Visitor Intelligence Agent James – monitors web activity in real time, engaging prospects at key moments based on behavioral signals. James draws on data gathered by Olivia and feeds additional insights forward, helping to accelerate the sales pipeline. The third – Pipeline Agent Sophia (set to launch in Q3 2025) – takes over qualified opportunities and assists in closing deals. Sophia coordinates with multiple stakeholders, evaluates risk, and supports positioning strategy.

”Traditional sales tools tend to operate in silos and often require extensive manual coordination,”
explained Loredana Qvist, Co-founder and COO of Salestools. “Our agents operate as one unified intelligence system; what one learns, all three leverage. It’s the difference between managing scattered tools and deploying an autonomous revenue engine”.

Built for Enterprise-Scale AI Deployment
Salestools AI integrates with major enterprise platforms such as Salesforce, HubSpot, and Microsoft Dynamics, along with over 20 others, enabling smooth implementation within existing technology infrastructures while adhering to international data protection standards.

The platform architecture integrates a multi-model intelligence layer that combines large language models (LLMs), graph databases, and proprietary reinforcement learning loops, designed to operate reliably in high-volume enterprise environments. The system adheres to a rigorous AI Ethics and Governance Framework aligned with ISO 42001 standards and with the upcoming EU AI Act.