The feature promotes financial education and helps customers adopt new behaviors to improve credit.
Nubank launched NuScore, a tool that allows customers to view their credit score at Nu. „One of the main goals is to provide more transparency about the factors that influence the credit profile with the institution. In addition to the score, the tool will provide recommendations on how the customer can improve their credit profile over time and, consequently, their financial health.” – according to the press release.
By accessing NuScore, customers will see their score (from 0 to 1,000) and classification (very high, high, regular, low, and very low), as well as the behavioral and historical factors that impacted the assessment. Among the main ones are credit card usage data, the habit of saving in Nubank’s “Caixinhas” (Money Boxes), the level of indebtedness in the market, and credit bureaus’ score analysis.
The tool has been under testing since September 2024 and will be gradually made available to eligible Nu customers.
Also, Nubank is launching “Recomeço”, its largest campaign to date to help more than 6 million customers with overdue payments renegotiate their debts and embark on a healthier financial journey. „Eligible customers will receive discounts of up to 99.9% for a limited time. This initiative demonstrates Nubank’s commitment to supporting Brazilian families in resetting their financial lives and building a stronger financial future.” – Nubank said.
Eligible customers will gradually receive a notification in the Nubank app containing personalized details about their renegotiation options and next steps. For further assistance or information, Nu’s customer service channels are readily available.
„This program is designed for customers who generally exhibit sound credit behavior and engagement with Nu. The goal is to support those who don’t usually have recurring debts and have a positive history with Nu but who may have faced financial difficulties. Nu wants to recognize customers’ loyalty and reinforce their relationship with them. Eligible customers might also recover access to the card in the secured or credit version.” – the company explained.
Nubank’s initiative aims to support customers’ financial journeys by providing resources and tools for financial education, credit recovery, and conscious decision-making. The initiative includes a blog with tips on personal finance and financial education.
Nu is the number 1 financial institution for customers with access to credit products and always acts transparently, including in the renegotiation stage, with a specific area for debt management. In it, customers can clearly assess their current situation and the possibilities for recovery. The focus on financial education and transparency contributed to the fact that, after accessing the Nubank application, 60% of consumers improved their financial journey in 24 months.
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