A new study from Juniper Research has found that global network tokenisation revenue will reach $8.9 billion in 2029; growing 117% from $4.1 billion in 2025. Juniper Research believes this substantial growth will be driven by network tokens’ ability to fight fraud, lower processing costs, and streamline checkout experiences for users.
Network tokens are virtual representations that replace card details with tokens issued by card networks, protecting sensitive payment information during transactions.
Click to Pay to Challenge Digital Wallets
Consumers now expect one-click, seamless checkouts as standard; which network tokens facilitate by eliminating manual card entry at the point of purchase. The study anticipates the introduction of Click to Pay will enable cards to better compete with digital wallets by providing a one-click payment option at checkout, thus driving growth.
Research author Lorien Carter commented “Consumers can already make payments through a single click, with established services like Apple Pay. Card networks must increase the usage of Click to Pay through eCommerce services, and we anticipate the biggest challenge to be overcoming users’ familiarity with other convenient services. We expect that the growth of Click to Pay will be most evident in browser-based purchasing, given how well aligned it is to this eCommerce channel”.
The report found that while Click to Pay will thrive in US and European markets, where card ownership is high, emerging markets like Brazil and Southeast Asia present a stronger challenge. To gain traction in these regions, card networks must leverage their established reputation for fraud protection; positioning Click to Pay as a preferred payment method for security-conscious consumers and merchants.
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Find out more about the new report, Global Network Tokenisation Market 2025-2029, or download a free sample.
Banking 4.0 – „how was the experience for you”
„So many people are coming here to Bucharest, people that I see and interact on linkedin and now I get the change to meet them in person. It was like being to the Football World Cup but this was the World Cup on linkedin in payments and open banking.”
Many more interesting quotes in the video below:
